Sweden: the ultimate destination for sleep tourism

"Swede Dreams" the Swedish relaxation in nature

Sweden is emerging as a premier destination for sleep tourism, blending Nordic wellness with the enchanting allure of its pristine landscapes. As travelers increasingly seek out opportunities for relaxation and self-care, Sweden stands out as an ideal location for restful retreats, coining the term "Swede dreams."

The rise of sleep tourism

Recent reports highlight a significant global shift towards wellness holidays, focusing on relaxation and holistic health. According to Condé Nast Traveller, "Sleep tourism is the wellness trend we've all been waiting for," while ELLE emphasizes that sleep retreats are becoming the latest solution for stress relief. Hilton's annual trends report has declared 2024 as "the year of the big recharge," indicating that more travelers are prioritizing restful sleep in serene environments.

Why Sweden?

Sweden's unique environment offers a perfect backdrop for restorative sleep:

• Long Nights: Extended autumn and winter nights foster uninterrupted rest.
• Peaceful Surroundings: Natural settings, including forests and lakes, create an atmosphere free from noise pollution.
• Clean Air: Consistently ranked among the best for air quality, Sweden promotes improved sleep.
• Cool Temperatures: With average outdoor temperatures around 18°C, Sweden's climate provides an optimal sleeping environment, negating the need for artificial cooling.

A study by the Karolinska Institute revealed that spending 72 hours in nature can reduce stress by 70%, making Sweden's landscapes ideal for rejuvenation. From glass cabins to treehouses, Sweden offers a variety of accommodations designed for relaxation.

Innovations in sleep tourism

Leading hotel chains like Scandic are embracing sleep tourism by providing specially designed 'Superior Sleep' rooms, featuring comfortable beds, late check-outs, and optimal lighting. Recently, Scandic hosted Sweden's largest sleep concert in Gothenburg, showcasing their commitment to wellness. Additionally, they offer guided meditations, yoga, and a dedicated 'Scandic Sleep' playlist on Spotify to enhance guests' relaxation experiences.

In response to the growing sensory travel trend, numerous 'silent retreats' and 'dark retreats' have emerged across Sweden, offering an escape from the hustle and bustle of urban life.

With its tranquil environment and focus on wellness, Sweden offers a unique opportunity for a restorative sleep experience. As the autumn and winter months bring peaceful stillness and cozy evenings, now is the perfect time to plan your own "sleep retreat" and uncover the natural tranquility that Sweden has to offer.

More on Sweden's sleep tourism.

Header: © Henrik Trygg Visit Sweden