Sales Tour by NordicMarketing

It is important for suppliers to understand what type of accommodation is required or preferred, whether the activities are for groups or individual travellers, whether, for example, multi-day tours in the wilderness or light activities as well as comfortable accommodation or simply holiday homes in the middle of nature are desired.

For all those involved, for the tour operators, for the suppliers, but also for NordicMarketing, the personal contact that is established at these meetings is fundamental for a trusting and long-term cooperation.

NordicMarketing provides numerous product manuals for the respective destinations. The aim is to present entire regions and the diversity of the offer in a compact and clear manner. These manuals are used in particular for sales tours, trade fairs and other sales events.

After the meetings, it is important to provide the tour operators with possible further information, such as sending image material or creating customised tours and offers. In order to obtain even more detailed feedback on a possible collaboration, NordicMarketing sends an online feedback form to the tour operators after the sales tour, with questions about the potential of the products offered and the destination presented.

The visits are often followed by an invitation to FAM trips, where the tour operators can see and test the products, accommodation, activities and sights on site.

Of course, the NordicMarketing team is pleased when successful long-term collaborations are established, when the destinations and products presented on the sales tours are published in the catalogues or on the websites of the tour operators visited. These are the successes that motivate and keep customer satisfaction at a high level.