Product Manual

All relevant product information you need for tour operators, presented in a commercial and elegant way.

 

What is a product manual?

A product manual provides relevant B2B product information and supports the visibility of the regions' numerous products.

The product manual is a valuable working document for promoting and selling a region on the international market. It provides key information about the destination and the partner businesses for tour operators' travel production.
The manual enables visibility for both large and small tourism companies in the region. With numerous products, contacts and prices united in one place, the product manual is a valuable tool for trade fairs, workshops and sales events.
Possible language versions are German and English. In Germany and Switzerland, tour operators still require sales material in German, while English is also an option in the Benelux countries.

Who is it for?

The product manual is useful for destinations or tourism projects that gather several different companies and a wide range of various products. With the aim of getting access to Central European tour operators' travel production, the product manual is used when a destination's representative goes on sales trips and trade fairs to create networks. Our product manual service is often a part of bigger strategic internationalisation efforts - for example in the context of our export concept.
 
 

How we create your product manual

White Moodboard Template@ffirst

Collection of relevant material

NordicMarketing takes care of the co-operation between the companies that will appear in the product manual, coordinates all the communication and collects all the necessary material digitally. The compilation of the product information is done exactly according to the requirements of the tour operators on the international market.

Work at the computer@Trifonov_Evgeniy

Compilation of the manual

We translate your product information into German and take care of the layout of your manual - the layout can be customised according to the customer's wishes or we use our standard layout. We take care of proofreading and assist your partners in finalising their products in the manual.

Magazine@Togapix

Finalised product manual

A ready-made product manual presents your region's product range and builds your brand. It contains all the information needed for sales, such as contact details and prices. You can use the product manual for both digital and face-to-face meetings and the different language versions make it easy for you to target the right audience.

Envelopes on Marble Background, Message Concept@Anneleven

Distribution of the product manual

A digital version of the finished product manual will be sent to around 250 tour operators selling travel products with Northern Europe as a destination. The product manual is permanently visible on the NordicMarketing website. You will receive a digital file for your own use and a printable pdf file.

6 facts about the product manual

Practical use of the product manual in the sales process

The product manual can be used as a working tool for trade fairs, workshops and international sales tours in Germany, Switzerland, Austria, the Netherlands and Belgium.

You can read more about NordicMarketing Sales Tours here:

More services to develop your international sales

Do you want to make your various partner companies visible in one place and present their product range according to international standards? We would be happy to start a project with you!

Jan Badur Team 2023
Jan Badur
Managing Director| NordicMarketing

Leave your contact details and I will get back to you!