Product and sales manual

What is a product manual?

A product manual provides relevant B2B product information and supports the visibility of the regions' numerous products.

The product manual is a valuable working document for promoting and selling a region on the international market. It provides key information about the destination and the partner businesses for tour operators' travel production.
The manual enables visibility for both large and small tourism companies in the region. With numerous products, contacts and prices united in one place, the product manual is a valuable tool for trade fairs, workshops and sales events.
Possible language versions are German and English. In Germany and Switzerland, tour operators still require sales material in German, while English is also an option in the Benelux countries.

Who is it for?

The product manual is useful for destinations or tourism projects that gather several different companies and a wide range of various products. With the aim of getting access to Central European tour operators' travel production, the product manual is used when a destination's representative goes on sales trips and trade fairs to create networks. Our product manual service is often a part of bigger strategic internationalisation efforts - for example in the context of our export concept.

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Collection of relevant material

NordicMarketing takes care of the co-operation between the companies that will appear in the product manual, coordinates all the communication and collects all the necessary material digitally. The compilation of the product information is done exactly according to the requirements of the tour operators on the international market.

Compilation of the manual

We translate your product information into German and take care of the layout of your manual - the layout can be customised according to the customer's wishes or we use our standard layout. We take care of proofreading and assist your partners in finalising their products in the manual.

Finalised product manual

A ready-made product manual presents your region's product range and builds your brand. It contains all the information needed for sales, such as contact details and prices. You can use the product manual for both digital and face-to-face meetings and the different language versions make it easy for you to target the right audience.

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Distribution of the product manual

A digital version of the finished product manual will be sent to around 250 tour operators selling travel products with Northern Europe as a destination. The product manual is permanently visible on the NordicMarketing website. You will receive a digital file for your own use and a printable pdf file.

Practical selling tool

The product manual contains all the relevant information for selling a regions' travel products, including contact details and prices. The wide range of products and the different tourism businesses within a destination are united in one place.

Accessibility

The product manual builds the region's brand and gives visibility to both small and large operators. It gives you bigger control over what is important to sell in international markets.

Language versions

The product catalogue breaks the language barrier. It makes a difference - especially in the German-speaking market.

Prices

Only indicative ‘starting prices’ are given in the product manual. A detailed price list with tour operator rates can be sent to authorised persons on request as a separate document. Sensitive price information is never visible to the public.

Digital process

We use the online tool GatherContent to collect the needed product information. Participating companies receive an invitation for their own product cards when they register and can easily leave product information and picture material online.

Updates: easy to do

Once the product manual has been created, it is easy to make updates for future manuals. The information is then customised directly in the online tool.

Practical use of the product manual in the sales process

The product manual can be used as a working tool for trade fairs, workshops and international sales tours in Germany, Switzerland, Austria, the Netherlands and Belgium.

You can read more about NordicMarketing Sales Tours here:

More about our sales tours

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Full product manual package

Premium

We collect all relevant materials directly from your partners

Handle all communication and coordination for you

Create the manual with a fully customized layout

Support your partners throughout the process

Take care of the manual’s distribution

Select Premium

Product manual light

Basic

You provide the materials or coordinate their collection with your partners

All partner communication is handled by you

The manual is created using the standard NordicMarketing layout (two corporate colors + logo included)

We take care of the manual’s distribution

Select Basic

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Product Manual