Product Manual

Your tourism product at a glance

A clear and practical overview of tourism suppliers from the Nordic and Baltic countries.

The Product Manual helps European tour operators quickly understand your product, services and contact details — making it easier to start new partnerships.

Examples from the NordicMarketing Product Manual

The Product Manual presents tourism suppliers from the Nordic and Baltic countries in a clear and structured format. Below are examples of how companies introduce their products and services to European tour operators.

Product Manual Vuokatti 2026_2027 EN Cover
Vuokatti
Finland
Salla Manual 2025-Cover EN
Salla
Finland
Product Manual Tampere 2025 Cover EN
Tampere
Finland
Product Manual Lahti 2026 EN Cover
Lahti
Finland
Product Manual Visit Arctic Coast 2024 EN
Visit Arctic Coast
Finland
Product-Manual-Visit-Oulu-MICE-2024-EN-Cover
Oulu
Finland

How the Full Product Manual is Created

3 months before

Structured Data Collection

We gather all relevant product information from suppliers in a clear and consistent format.

3 months before
2 months before

Central Content Management

We organise and align all content to ensure consistency across suppliers and destinations.

2 months before
1 month before

Editing & Translation

We optimise and translate the content to make it easy for tour operators to understand and use.

1 month before
On time

Final Layout

We create a professional Product Manual ready to be used in sales and matchmaking activities.

On time

Why the Product Manual

Tour operators need reliable product information when evaluating new partners.

The NordicMarketing Product Manual provides a structured overview of tourism suppliers, making it easier for buyers to discover and compare Nordic tourism products.

It also supports follow-up after meetings at NordicMarketing events and sales formats.

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For Nordic Tourism Suppliers

The Product Manual helps suppliers:

• present their tourism product clearly
• increase visibility among European tour operators
• support follow-up after meetings and events

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Different options for different needs

Choose the level of support that fits your project — from a ready-to-use layout solution to a fully managed product manual.

PRODUCT MANUAL LIGHT
Basic
A cost-efficient solution if you already have the content and resources to coordinate your partners.
You manage the content. We create the manual.
You collect and provide all content and materials
You manage communication with participating partners
We edit and structure the provided content
We create the manual using the NordicMarketing standard layout
Your logo and two corporate colours are included
We take care of the final distribution
Best for: Destinations and organisations with existing content and internal project resources.
FULL PRODUCT MANUAL
Premium
A full-service solution covering everything from content collection and partner coordination to the finished manual.
We manage the entire process for you.
We collect all relevant content directly from your partners
We manage communication and coordination throughout the project
We support participating partners during the content process
We edit and structure all product content
We create a fully customised layout
We take care of the final distribution
Best for: Destinations and organisations looking for a complete, professionally managed solution.

Benefits for Tourism Professionals

What our partners say

Why companies use the NordicMarketing Product Manual

Make your products visible

The Product & Sales Manual helps ensure that your tourism offering is clearly presented to the European travel market.

Together with NordicMarketing’s matchmaking formats, it creates new opportunities for partnerships and cooperation.