Questionnaire among tour operators in Central Europe

Product development of your tourism services with help of a representative survey

What is a tour operator questionnaire and how does it work?

Explore how attractive your products are and get valuable information about market needs and trends.

The survey is used to analyze the competitiveness and international attractiveness of your region and its companies/ your services. The results point the way to successful product development. 

Who is it for?

NordicMarketing's international tour operator questionnaire is suitable for tourism professionals who want to gather information about market needs from a B2B sales perspective. A basic knowledge and experience of international sales before booking this service is recommended to get the best possible use out of the results.  Here are the requirements:  
 
  • You are fluent in English
  • Your website is available in English
  • You have a price overview for tour operators (commission/net prices)
Mature man exploring Finnish nature in summer@Sasha_Suzi

The goal of tour operator questionnaires and possible learnings:

  1. Collect market information for knowledge and product development.
  2. Map the general attractiveness of your destination.
  3. Identify how ready the international markets are to cooperate in general with you (your destination/product).
  4. Assess market interest in a specific product to create confidence in the planned investment.
  5. Collect new tour operator contacts who have shown interest in what you have to offer.

This is the process

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We draw up a questionnaire

The process starts with the preparation of questions. A questionnaire is always about a specific topic, e.g. a new product, travel trends, how attractive a destination is, etc. The questionnaire is developed in collaboration with the customer and is designed to meet the tourism operator's unique needs. The questionnaire is done in English

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Translations

The tour operator survey is aimed at two target groups: The DACH market and the Benelux countries. We usually prepare the questionnaire in English to make the answers available to everyone unfiltered. If necessary, NordicMarketing takes care of the translations from English to German.

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We send the questionnaire

The questionnaire will be sent to 25-50 tour operators. NordicMarketing selects which tour operators, based on their product portfolio and specialization. Initially, we only seek interaction with relevant partners.

Award,review feedback,or result concepts with star on wood step.business development.@HAKINMHAN

Reporting

The end result of the tour operator survey is a report where we collect all the responses and create a summary. In our experience, the response rate is usually between 50 and 95%. You will receive the results in English.

6 possible survey objectives

Product development of tourism services

Does a particular product have potential with the chosen target group?
Product development of tourism services

Accessibility

Is there interest or need for a possible direct flight or a new route?
Accessibility

Seasonality

Is the destination suitable for summer or autumn tourism?
Seasonality

Attractiveness

How attractive is the destination in general for the desired target group?

Attractiveness

Market knowledge

Find out the current demand and competitive situation in the market - and whether your offering meets the need.
Market knowledge

Contacting tour operators

Are there contacts among survey respondents who express a particular interest in what you offer and can you begin to build a deeper relationship with them? Use the replies to the questionnaire to get in touch.

Contacting tour operators
Contact us

We are with you you all the way to the export-ready product/service

Take advantage of our expertise in the Central European market and build your product from start to finish with us.

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If you have questions about your products, let's ask the people whose feedback means the most to you.

Leave your contact details and we'll be in touch!