Questionnaire among tour operators in Central Europe

Product development of your tourism services with help of a representative survey

What is a tour operator questionnaire and how does it work?

Explore how attractive your products are and get valuable information about market needs and trends.

The survey is used to analyze the competitiveness and international attractiveness of your region and its companies/ your services. The results point the way to successful product development. 

Who is it for?

NordicMarketing's international tour operator questionnaire is suitable for tourism professionals who want to gather information about market needs from a B2B sales perspective. A basic knowledge and experience of international sales before booking this service is recommended to get the best possible use out of the results.  Here are the requirements:  
 
  • You are fluent in English
  • Your website is available in English
  • You have a price overview for tour operators (commission/net prices)
Mature man exploring Finnish nature in summer@Sasha_Suzi

The goal of tour operator questionnaires and possible learnings:

  1. Collect market information for knowledge and product development.
  2. Map the general attractiveness of your destination.
  3. Identify how ready the international markets are to cooperate in general with you (your destination/product).
  4. Assess market interest in a specific product to create confidence in the planned investment.
  5. Collect new tour operator contacts who have shown interest in what you have to offer.

This is the process

Question Mark on Cream Wall Background@rcphotostock

We draw up a questionnaire

The process starts with the preparation of questions. A questionnaire is always about a specific topic, e.g. a new product, travel trends, how attractive a destination is, etc. The questionnaire is developed in collaboration with the customer and is designed to meet the tourism operator's unique needs. The questionnaire is done in English

white paper with text Translate on a yellow background with stationery@Alena Butor

Translations

The tour operator survey is aimed at two target groups: The DACH market and the Benelux countries. We usually prepare the questionnaire in English to make the answers available to everyone unfiltered. If necessary, NordicMarketing takes care of the translations from English to German.

Yellow Letters on the Phone Screen on Mint Background.3D Renderi@Navamin studio

We send the questionnaire

The questionnaire will be sent to 25-50 tour operators. NordicMarketing selects which tour operators, based on their product portfolio and specialization. Initially, we only seek interaction with relevant partners.

Award,review feedback,or result concepts with star on wood step.business development.@HAKINMHAN

Reporting

The end result of the tour operator survey is a report where we collect all the responses and create a summary. In our experience, the response rate is usually between 50 and 95%. You will receive the results in English.

6 possible survey objectives

We are with you you all the way to the export-ready product/service

Take advantage of our expertise in the Central European market and build your product from start to finish with us.

More services to boost international sales

If you have questions about your products, let's ask the people whose feedback means the most to you.

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