Export concept
Our full service solution for long-term tourism planning in your destination
Our export concept is a full service package that helps you develop your destination's internationalisation in a strategic and long-term way.
Our export concept is a well developed marketing concept that we tailor directly to the client's needs. It aims at a long-term cooperation from market analysis to export-ready travel products that match international tour operators' requirements.
NordicMarketing's export concept is ideal for destinations, projects and tourism companies that want to improve their product development and international marketing.
Goal setting
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Tour operator contacts
At the heart of all our services is our market knowledge and large network of tour operators and agents in Central Europe - valuable contacts that represent potential sellers for travel products in your destination.
Our digital customer relationship management and product databases ensure up-to-date tourism data from Germany, Switzerland, Austria, the Netherlands and Belgium. NordicMarketing's database contains a total of 1,803 tour operators (companies) - of which approx. 1,290 tour operators currently sell Nordic travel products in the DACH and Benelux markets.
Through MarketCheck data, NordicMarketing has a very good knowledge of the tour operators' product range that can be booked by end consumers in each market.

The different steps to developing international sales
Market analysis
The internationalisation process starts with MarketCheck market analysis which is based on NordicMarketing's own database of over 73,000 travel products (package tours) from over 1,100 tour operator websites in Central Europe. The database maps the tour operators selling your region's products and tourism data creates an understanding of Central Europe's current tourism market from the perspective of international tourism sales and product offerings.
Training: Workshop about DACH-market
The aim of the workshop is to deepen the companies' knowledge of the DACH markets and the conditions tourism companies face to succeed in international sales. We will further develop the destination's travel products according to the demands and standards of international tour operators in order to create export-ready travel products and a starting point for the product manual.
Product manual
Product manual for tour operators with relevant information on the destination and partner companies products. With all products, contacts and prices in one place, the product manual is a valuable tool for tour operators' travel production.
Sales Tour
The product manual is used during the sales tour, where NordicMarketing, together with the destination's representatives, participates in several individual sales meetings with selected international tour operators in their offices in Germany.
B2B newsletter
Our B2B newsletter informs over 1,000 tour operators in the DACH market about your destination's products and news, while generating valuable contact details for future use through an attached online form.
FAM trip
Product testing takes place in the context of a FAM trip, where carefully selected tour operators - potential future partners - are invited to try out the region's or company's products on site.
Details of the services within the NordicMarketing export concept:

MarketCheck - Market analys
Overview on tourism in Central Europe. Access to valuable market information in real time. Available for Sweden, Finland and Norway.

Training: Workshop on the DACH market
Understand market needs and create competitive travel products. Promote the region's value to international tourists!

Product manual
The product manual contains all relevant information for the sale of travel products, including contact details and prices. The destination's product range is gathered in one place.

Sales Tour
Travel to Central Europe and present your product range with us at various meetings with tour operators.

Newsletters and leads from the DACH market
Find new contacts from Central European tour operators through our lead campaign.

FAM Trip
Let the seller experience what you offer to your customers.
Do you want to start a comprehensive partnership to develop your destination's internationalisation in a strategic and long-term way? We are happy to help you!
