FAM Trip

Let tour operators experience your destination

Invite selected European tour operators to experience your destination and tourism products first-hand.

FAM Trips create direct connections between suppliers and buyers — and turn experiences into long-term partnerships.

Experience builds trust — and drives sales

Tour operators sell what they know.

FAM Trips allow selected partners to explore your destination, test your products and build a deeper understanding of your offer — creating a strong foundation for future cooperation.

How a FAM Trip Works

4 months before

Partner Selection

We identify and invite relevant tour operators from key European markets.

4 months before
4 months before

Programme Planning

We support you in designing a focused and attractive FAM Trip programme.

4 months before
On time

Trip Execution

Tour operators experience your destination and products on site.

On time
2 weeks after

Feedback & Follow-Up

You receive insights and can build long-term partnerships based on the trip.

2 weeks after

WHAT’S INCLUDED

A complete FAM Trip setup

  • selection and invitation of relevant tour operators
  • communication and coordination with participants
  • support in programme planning and structure
  • participant profiles and preparation insights
  • guidance and best practices for successful trips
Athletic hiker leaping across rocks in a river in the countryside-1

HOW IT SUPPORTS MATCHMAKING

From experience to partnership

FAM Trips are a key part of NordicMarketing’s matchmaking approach:

  • build trust through personal experience
  • strengthen relationships with tour operators
  • support long-term cooperation
Young people meeting with digital tablet-2

Benefits for Tourism Professionals

Stronger Product Understanding

Tour operators experience your destination first-hand and gain confidence in selling your product.

Stronger Product Understanding

Qualified Partnerships

Meet carefully selected tour operators with a genuine interest in your region.

Qualified Partnerships

Direct Market Feedback

Receive valuable insights and feedback to improve your tourism offer and positioning.

Direct Market Feedback

Turn experiences into partnerships

FAM Trips help you present your destination in the most powerful way — through real experiences.

Get started