FAM trip

Let the seller experience first-hand what you are offering to your customers

What is the purpose of a FAM trip?

Relevant contacts (leads), product development and systematic preparation.

FAM trips are the best way to present and sell your region because potential future sellers come into direct contact with you and your services. And they can try out your products directly on the spot. For a destination, a FAM trip is a valuable marketing tool. When tour operators have access to real customer experiences, they are in turn in the best position to advise and recommend experiences to their customers - the travellers themselves. The personal contact with these selected tour operators (leads) can already at this stage form the basis for a long-term cooperation. Our service also includes collecting valuable feedback directly from the international market, which helps to improve your own product development.

Kalajoki-FAM-trip_Sept_2023_00123
Impressive work
Nothing else matters
Kalajoki-FAM-trip_Sept_2023_00020
Impressive work
Nothing else matters
Kalajoki-FAM-trip_Sept_2023_00155
Impressive work
Nothing else matters
Sormland-FAM_Aug_2023_NordicMarketing_02
Impressive work
Nothing else matters
FAM Trip Västerbotten März 2024 Lunch Tipi
Impressive work
Nothing else matters
NordicMarketing_Västerbotten_FAM_2024_March_content_00015
Impressive work
Nothing else matters

Who is it for?

FAM trips are aimed at destinations, regions and tourism companies that want to get access to a tour operator's production and increase their sales. A FAM trip is a significant investment in terms of both time and money for both parties. It is therefore aimed at export-ready tourism companies and destinations with previous experience of international sales and the will to invest in the visit of international tour operators.
FAM Trip Västerbotten März 2024 Höjdpunkten

Objectives of the FAM trip

  1. Create enthusiasm and inspiration!
  2. Build and deepen your relationships and network with potential partners.
  3. Provide participants with first-class experiences that leave a strong impression and stand out from the competition.
  4. Make your services part of the new tour operators' product portfolio on the international market.
  5. Develop your products based on tour operators' feedback.

FAM trip : The process

Our preparation work

We create a landing page with a registration form (you can see an example here) to present the main programme points of the FAM trip as well as a description of the destination that tour operators will visit during the tour.

Your preparation work

Prepare yourself to answer the following questions for your later sales presentation:

Why should the tour operator choose you as a partner?
What makes your service or product unique, different and why does your company stand out compared to others?

We also offer individual consulting services on how to prepare your own sales presentation (sales pitch).

Invitation of tour operators

We select suitable tour operators, send out invitations and take care of the communication with the tour operators.

For quality reasons we recommend a group of 5-10 people.

Organisation of the trip

We assist the destination in planning the program and organisation of the participants' arrival and departure. We provide you with important information for the realisation of the tour (such as participants' allergies or special diets to special interests in the destination).

Detailed tour operator profiles

Once the tour group is confirmed, we will provide you with detailed profiles of the participating tour operators. It is important that the destination is prepared to prepare a sales presentation and allocate resources once the visitors arrive. 

FAM trip

During the whole FAM trip, we act as your tour guide - keeping an eye on the clock, answering tour operators' questions and acting as a mediator and interpreter if necessary.

Follow-up

After the FAM trip, we will send a survey to the tour operators to get a feedback on their experience in the presented destination and the intention to launch new products. The feedback will be reported to you as a client in pdf form.

Different options for different needs:

Full FAM service package with extras
Premium
Preparation work
Registration page including program and background information in German
Selecting and inviting tour operators
Assisting with program (e.g. flight bookings)
Live support & guide service during FAM trip
Feedback questionnaire & report
Full FAM service package
Pro
Preparation work
Registration page including program and background information in German
Selecting and inviting tour operators
Live support & guide service during FAM trip
Feedback questionnaire & report
FAM service light
Basic
Preparation work
Registration page including program and background information in German
Selecting and inviting tour operators

Our clients

Who should you invite to your FAM trip? Check out our lead campaign:

Read more about FAM trips on our blog:

FAM trip: Tour operators explore Västerbotten in Northern Sweden
fam trip group in Västerboten

FAM trip: Tour operators explore Västerbotten in Northern Sweden

Jul 29, 2024 2:12:15 PM 5 min read
Summer Fam trip to Lake Saimaa
FAM trip to Lake Saimaa in May 2024

Summer Fam trip to Lake Saimaa

Jun 14, 2024 9:55:13 AM 4 min read
FAM-Trip: Tour operators exploring Kalajoki, Finland

FAM-Trip: Tour operators exploring Kalajoki, Finland

Dec 4, 2023 1:48:49 PM 3 min read

Ready to welcome international tour operators? - We are happy to help you to create a memorable FAM trip!

Jan Badur Team 2023
Jan Badur
Managing Director| NordicMarketing

Leave your contact details and I will get back to you!