Workshop: Product development of tourism services
Market the service so that it is both easy to sell and easy to buy!
.png?width=600&height=508&name=600x508%20(3).png)
Demonstrate the strength and value of the product or service you sell on the international market
The aim of the product development is to provide efficient and functional tools for tourism businesses to offer the customer services that are easy to buy and understand. By customizing everything according to the needs and interests of the international customer, the service is created customer-oriented and thus commercial.
Who is it for?
The goal of product development
- Develop your knowledge and services in the international market, tailored to Central Europe.
- Build networks within the region to increase practical product and market cooperation between companies.
What is the product development workshop about?
The workshop begins with a detailed introduction to international markets, in particular the Central European tourism market. As leading experts, we teach participants what international tour operators and travellers expect from services and how these expectations can be met.
The workshop includes the following steps:
Identify your target group
The first step is to find out who the services are provided to. What is the target group for my service? We look at the specifics of the Central European tourism market and learn more about the needs and expectations of international tour operators and tourists. This creates the basis for a successful product development.
The question to be answered: Who do we offer our products to?
Branding of your tourist area
The workshop aims to clarify the image and competitive position of the tourism region. We focus on why the customer should choose your region as a travel destination and how we can emphasize the values and special features of the region in an attractive and distinctive way.
The question to be answered: Why should a customer choose our region as a travel destination?
Product development
We develop products that are competitive and customer-oriented, suitable for international markets. The aim is to ensure that our services are clear and easy to understand, and offer customers real value for money.
The question to be answered: What value for money do customers get?
Remove sales barriers
The workshop identifies effective sales channels and plans communication activities that remove potential barriers to purchase. We use customer references and improve sales communication to make the service easy to buy in international markets.
Answer the question: How do we sell our products?
Pricing in international sales
Pricing is an essential part of product development. We help to price your services competitively and ensure that prices meet the requirements of the international market and customer expectations.
Answer the question: How much does our product cost?
Planing the workshop
- As a basis for the work we identify together with the client the needs of the destination and the companies.
- We can hold the workshop on 1 or 2 days. The location is organised by the client. Also conducting the workshop as a webinar is an option.
.png?width=850&height=574&name=Asian%20Business%20Woman%20Discussion%20and%20Analysis%20Data-by%20kanchanachitkhamma-royaltyfree%20850x574px%20(2).png)
Description of the workshop
The workshops consist of theoretical sessions as well as small group work. The workshop will cover the following topics, among others:
- Market trends, customer motivations for travelling to the North
- Customer needs and consumer behaviour
- Central Europeans' choice of travel products
- Market-oriented product knowledge, product development based on customer needs and demand
- Pricing in B2B cooperations
- International marketing
Get to know our experts

Jan Badur | Managing Director
Jan Badur is Managing Director of NordicMarketing's German business and a experienced travel expert with over 20 years of industry experience. His dual citizenship, both in Germany and Finland, and his deep understanding of the different markets make him a true product development expert for Nordic tourism companies.
Prior to his career at NordicMarketing, Jan worked for a German tour operator, which gives him a unique perspective on the Central European tourism market.
Jan's role at NordicMarketing includes management and B2B relationship building in the travel industry. He trains and lectures on topics such as tourism marketing in Central Europe, product development and quality.

Suvi Ahola | Account Manager
Suvi has worked as an Account Manager at NordicMarketing for almost 10 years. She has previously worked with management and development in the tourism industry for ten years before joining Nordic Marketing.
Suvi's special expertise includes developing cooperation between regional organisations and planning joint marketing and internationalisation projects. The most important topic for Suvi is the business development of small tourism companies.
She trains and lectures on topics such as international tourism marketing, product development, tour operator cooperation and pricing in the Central European market.
You may also be interested in
Do your tourism products meet international criteria? Let's work together.
