Why newsletters still work in tourism B2B marketing
by Anja on Apr 23, 2026 2:37:59 PM
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And why smart follow-up visibility can create your next buyer meeting Some people think newsletters are outdated. In tourism B2B, they are often underestimated. Because buyers are busy. Attention is limited. Trade events move fast. And decisions rarely happen after a single conversati …
How buyers choose suppliers and why post-event visibility matters
by Anja on Apr 23, 2026 1:23:08 PM
Why strong meetings are only one part of the decision process, and what suppliers can do after events to stay relevant Trade events such as NORDEUROPA, the AETC Sales Workshop 2026 in Haparanda, Sweden, or the Nordic Workshop on 17 September 2026 in Frankfurt create valuable momentum …
More flights, more expectations: Is your product ready for demand?
by Anja on Apr 9, 2026 12:55:24 PM
Winter access to the Nordics is expanding across key European markets Winter 2026/27 is shaping up to be a strong season for the Nordics. Airlines are expanding their flight programs across key European markets, increasing frequencies, extending the season, and opening up more direct …
Good bookings, bad margins: the hidden trap of being busy
by Anja on Mar 12, 2026 2:01:21 PM
Why full calendars don’t automatically lead to healthy tourism businesses For many tourism suppliers, a full calendar feels like success. Rooms are booked, tours are running, and the season looks busy. On the surface, everything seems to be working.
Preparing for NORDEUROPA
by Anja on Mar 6, 2026 9:27:05 AM
How to make the most of your online buyer meetings The NORDEUROPA Online Sales Workshop brings together tourism suppliers and international tour operators looking for new products and partnerships across the Nordic region.
A newcomer’s experience at NORDEUROPA 2026
by Anja on Feb 18, 2026 1:49:56 PM
From concept to market validation For Mirka Kristiina Bruun, founder of The Journey Studio, NORDEUROPA 2026 was not just an event. It was a market test.
How tourism suppliers can stand out in digital B2B travel events
by Anja on Dec 2, 2025 9:14:43 AM
Practical tips to improve your supplier profile, attract buyer meetings, and make a strong impression during online sales events Digital B2B events have become an important meeting point for tourism suppliers and international buyers. Whether you participate in an online sales event, …
Why FAM trips matter in tourism marketing
by Anja on Oct 13, 2025 1:17:13 PM
Insights from the Bothnian Coastal Route journey FAM trips (familiarization trips) are one of the most effective tools in tourism marketing. They are valuable for both suppliers and tour operators alike.
How to nudge travel behavior in the right direction
by Anja on Jul 7, 2025 1:48:05 PM
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New guide by Futouris, Visit Finland & Tourism Ireland shows how to communicate sustainability with real impact Rethinking sustainability communication in Tourism When it comes to promoting sustainable travel, good intentions alone don’t lead to real change. Although 84% of global …
Nordic Experience Tour 2025 – meetings, insights & real connections
by Anja on May 27, 2025 9:43:05 AM
Connecting with the travel industry – together with Tallink Silja Line, Visit Estonia and additional Nordic partners From May 21–23, 2025, the Nordic Experience Tour took place in Germany – a three-day roadshow through Munich, Frankfurt and Düsseldorf, with Tallink Silja Line, Visit E …