How to find new tour operator partners? What are the relevant contacts on the Central European travel market? Which travel products are tour operators interested in?
On a sales tour organized by NordicMarketing you attend several individual sales meetings with international tour operators in Germany, Switzerland, Belgium and the Netherlands. The customized sales tour is intended for skilled tourism companies and destinations with previous sales experiences in international travel trade. Beside a regional organization or a representative of a DMC, additional 3 to 4 company representatives can join the sales tour. Duration, content and time schedule will be individually agreed with each client.
We preferably organize sales tours with trains and public transportation. A successful realization depends on the number of participants and regions that are planned to visit. To the benefit of the environment, we have decided to renounce flights within Germany and to Switzerland.
The sales tour is aimed at companies who are already experienced in international sales. The sales tour is not suitable for beginners, but we offer workshops about product development to train you on the requirements for entering the international travel market. Read more about NordicMarketing Workshops.
The duration depends on the number of participants who join the meeting. With 1-2 companies the meeting takes 60-90 minutes. When 3-5 companies participate (maximum number), the meeting takes 90-120 minutes.
Our goal is to organize 2-3 meetings per day. The number varies due to quite long distances between destinations and due to the fact that tour operators offices are often spread over the whole country both in big cities and smaller villages.
Many tour operators on the Central European market are smaller companies. That’s why their options to welcome visitors/clients are limited. At the same time they even work under a daily time pressure. Therefore their will to introduce new products is limited as well.
That’s why we select a maximum number of 5 experienced persons to join the sales tour at the same time. If the project / company group consists of many companies, the sales tour can be arranged in 2-3 selected markets.
Personal contact and seeking for a long term cooperation is very important when working on the German or Central European market.
It is all about building up a trustful relation and that takes time!
In order to adjust your speech according to the needs of different tour operators you will meet, we will provide you with detailed profiles of all participating tour operators in advance.
Do you know what you are selling and to whom?
Can you really convince the client, the tour operator, why he should select just you as a partner? And what makes your service or product unique, special and different from the products of your competitors?
Or are you selling everything to everyone?
Prepare yourself and read our blog article with a guideline about analyzing and determining your USP »
An elevator pitch is the term for a clear and exact speech describing what you and your company are standing for, what you sell and to whom. Just imagine that you only have a few moments to present yourself to a potential business partner until the elevator reaches the aimed floor and speaking time is over.
Even in sales meetings you often just have a few minutes to convince the tour operator of your products. Our detailed tour operators profiles will help you to adjust your speech according the relevant target group.
So, tailor-made your speech to the needs of your target group and practice! Such a speech is relevant in many situations and it will help you to make an inspiring and lasting impression during the meeting.
Yes, you even can participate from your local office in the North!
In the beginning of 2020 we launched our new service #NordicMeetings one-to-one just for this purpose!
One-to-one online meetings offer a perfect platform for individual face-to-face meetings between tourism companies or destination representatives and selected tour operators on the Central European market to present products, news and services by video.
If you prefer the sustainable alternative to real sales tours, do not want to travel to Central Europe, do not have the time or just want to meet particular tour operators, this could be an option for you.
Read more about our #NordicMeetings.
Nordic Marketing
Tel. +358 50 371 4146
pia.manninen@nordicmarketing.fi
It’s great to receive comprehensive information about the tour operators in advance and to be accompanied by a professional knowledgeable host who knows the tour operators personally.
Päivi Heikkala
Visit Jyväskylä/Lakeland
NordicMarketing GmbH
Alte Bahnhofstr. 56a
44892 Bochum
Germany
news@nordicmarketing.de
NordicMarketing Finland Oy
Katajanokankatu 3 E 24
00160 Helsinki
Finland
NordicMarketing is a tourism marketing agency specialized in Northern Europe. We consult destinations and service providers in Northern Europe in product development and marketing in order to find the best products for tour operators.
