Sales Tour

Personal matchmaking in the European travel market

Meet the right tour operators in the right markets.

NordicMarketing brings tourism suppliers from the Nordic and Baltic countries together with selected European tour operators through curated in-person meetings.

Our Sales Tours create efficient opportunities to present your products, build relationships and develop long-term partnerships.

Real conversations create real partnerships

Digital meetings are efficient, but personal encounters remain essential in the travel industry.

Sales Tours provide a structured and time-efficient way to meet relevant tour operators in key European markets — without the complexity of organising individual meetings.

NordicMarketing handles the matchmaking, planning and organisation so you can focus on the conversations that matter.

How a Sales Tour Work

3 months before

Tour Operator selection

NordicMarketing curates a list of relevant tour operators.

3 months before
2 months before

Tour organisation

Meetings take place in carefully selected offices in key markets.

2 months before
On time

Structured meetings

Participants meet in short, focused presentations and networking sessions.

On time
2 weeks after

Follow-up

Connections made during the tour can develop into long-term partnerships.

2 weeks after
How we work

Curated matchmaking instead of random networking

NordicMarketing carefully selects the participants to ensure relevant and productive meetings. Our approach includes: • Pre-selected tour operators from relevant markets • Curated meetings focused on product fit • Efficient event formats in selected cities • Personal moderation and support by NordicMarketing The result: high-quality conversations and meaningful connections.

For Nordic Tourism Suppliers

Sales Tours help you:

  • present your product directly to European tour operators

  • build personal relationships in key markets

  • gain market insight and feedback

  • generate new business opportunities

Instead of approaching the market alone, NordicMarketing opens the door to the right contacts.

Athletic hiker leaping across rocks in a river in the countryside

For Tour Operators

Sales Tours offer tour operators the opportunity to:

  • discover new Nordic and Baltic tourism products

  • meet multiple suppliers in one event 

  • explore new destinations and experiences

  • build reliable partnerships 

All suppliers are selected to ensure relevant and inspiring meetings.

summer road in mountain,  Norway-1

Benefits for Tourism Professionals

What our partners say

Why tourism partners join our Sales Tours

Sales Tours create meaningful connections between Nordic tourism suppliers and European tour operators — often leading to long-term partnerships.

Let us connect you with the right partners

Sales Tours are part of NordicMarketing’s matchmaking formats that bring together tourism suppliers and tour operators across Europe. Together with our digital sales events and FAM trips, they create the foundation for strong and sustainable business partnerships in Nordic tourism.

Sales Tour Details

What exactly happens on a sales tour?
How are the tour operators selected?
How do the meetings work?
How can I prepare for the meetings?
Do I need to arrange transport and accommodation?
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