Sales Tour

On a sales tour organised by NordicMarketing, tourism companies from Northern Europe travel to Central Europe to present their product range in personal meetings with tour operators.

What happens during a Sales tour?

Meet new contacts from the tourism industry in Central Europe

The Sales tour is a tool for building relationships with potential partners while gaining a deeper understanding of the tourism industry and the needs of tour operators. On a Sales tour organised by NordicMarketing, you will participate in several individual sales meetings with international tour operators in Germany, Switzerland, Belgium and the Netherlands.

Who is it for?

The tailor-made Sales tour is aimed for export-ready tourism companies and destinations with previous experience in international sales. For beginners, we offer a variety of training programmes to build experience and knowledge of Central European markets and the international travel trade.

We take up to four experienced people at a time on a Sales tour. If there are more participants, we can organise several Sales tours in a row so that everyone can participate.

The objectives of the Sales tour

Gain access to relevant tour operators through direct and personal contact.
Network with potential business partners.
Increase visibility and awareness of your products in the international B2B market.
Increase your own sales with a well-prepared sales presentation focused on you USP.
Monitor competition and analyse the market.
Collect feedback directly from the tour operators for your own product development.

Tailor-made organisation of the Sales tour

We plan together how many meetings to organise and which markets are relevant to your business. Each Sales tour is tailored to the customer's needs.

Matchmaking with relevant tour operators

We select and match potential buyers in different segments based on your product offering. We can select suitable tour operator contacts using our continuously updated database.

We equip you with detailed profiles, contacts and background information on the selected tour operators. With this information, you can start preparing for your meetings by writing your sales pitch.

Detailed preparation for your sales presentation

Important: Always be aware of who your contacts are and what they need.
Give an answer on the following questions in your sales pitch:
- Why should the tour operator choose you as a partner?
- What makes your service or product unique, different and why does your company stand out compared to others?
We also offer consultancy support on how to prepare your own sales pitch.

On tour in the Central European source market

We organise and plan the entire trip, including transport and accommodation. During the Sales tour we act as your tour guide.

Effective sales meetings

Usually 2-3 meetings are organised per day.
Each meeting takes 1-1.5 hours.
If necessary, we assist during the tour operator meetings.

Networking

Beside of the sales meetings, you have the opportunity to network with tour operators and your national colleagues.

Follow-up

After the Sales tour we send the tour operators a follow-up with your material and contact details. We send an online survey to the contacts you met to get feedback on their intention to launch new products about the presented region.

We provide you with the tour operators' feedback which can be used for further product development.

Be active!

You take care of the further follow-up yourself. Be sure to deliver further information and offers within the agreed time.
Remember to thank everyone for the meeting and send a thank you message to those who could not make it for one reason or another (but were on your meeting list).
Network with new contacts on LinkedIn and Twitter and analyse whether you have achieved your goals.

Activity is rewarded and it is worth regularly reminding tour operators of your existence.

‘Nordic Marketing has a great insight into the German market, is familiar with the way German tour operators work and often organises Sales tours for Scandinavian partners. Jan and his team work very professionally and they have delivered beyond all expectations - from the planning phase and conducting of the Sales tour to follow-up. The benefits of engaging Jan and his team are many, including - their network and relationships in the DACH market, knowledge of tour operators, professionalism and excellent organisational skills. This co-operation has been worth every penny and is highly recommended.’

Katja Pettersen

Visit Alta

NordicMarketing

Vuokatti on sales tour in Germany and the Netherlands

Jun 10, 2024 10:54:44 AM 2 min read

NordicMarketing

Visit Oulu on sales tour in Bavaria

Sep 25, 2023 3:34:46 PM 2 min read