Sales Tour

Visit tour operators with us and present your products at sales appointments.

Sales Tour

How to find new tour operator partners? What are the relevant contacts on the Central European travel market? Which travel products are tour operators interested in?

On a sales tour organized by NordicMarketing you attend several individual sales meetings with international tour operators in Germany, Switzerland, Belgium and the Netherlands. The customized sales tour is intended for skilled tourism companies and destinations with previous sales experiences in international travel trade. Beside a regional organization or a representative of a DMC, additional 3 to 4 company representatives can join the sales tour. Duration, content and time schedule will be individually agreed with each client.

Our Service

  • We arrange individual sales appointments with tour operators on the DACH (Germany, Switzerland) or Benelux markets (Netherlands, Belgium).
  • We choose and matchmake potential buyers by segments based on your product offering.
  • We are able to choose the most suitable tour operator contacts with our continuously updated database.
  • We customize the sales appointments according to your needs.
  • We provide you with detailed tour operator profiles in advance including company profiles, contacts and background information.
  • We arrange the complete sales tour and plan the whole trip, including booking of (public) transportation and accommodation in Germany, Switzerland, Netherlands and/or Belgium.
  • We - Jan Badur (Germany, Switzerland) or Suvi Ahola (Netherlands, Belgium) - guide the sales tour and assist during the meetings if needed.
  • We use the product manual (if you have one created by us) as a sales tool and hand it out to the tour operators.
  • We provide tour operators with a follow-up including your material and contact information, etc. afterwards.
  • We send an online survey to the tour operators you met to get a feedback about their intention to launch new products in the presented destination.
  • We provide you with their feedback that can be used for further product development.

Your Benefits

  • You have easy access to tour operators on the Central European market without the need of an already existing large network.
  • You meet a qualitative selection of tour operators who are relevant for just your company concerning portfolio and target groups.
  • You meet tour operators personally
  • You get direct feedback from the tour operators you are meeting.
  • You get the chance to improve and develop your products in cooperation with interested tour operators.
  • You don't have to stress about travel arrangements, you only need to book your flights - we take care of the rest.
  • You are supported by us with the follow-up


We preferably organize sales tours with trains and public transportation. A successful realization depends on the number of participants and regions that are planned to visit. To the benefit of the environment, we have decided to renounce flights within Germany and to Switzerland.


Contact us

Pia Manninen smiling to camera
Pia Manninen

Nordic Marketing 
Tel. +358 50 371 4146



It’s great to receive comprehensive information about the tour operators in advance and to be accompanied by a professional knowledgeable host who knows the tour operators personally.

Päivi Heikkala
Visit Jyväskylä/Lakeland