Sales Tour
Personal matchmaking in the European travel market
Meet the right tour operators in the right markets.
NordicMarketing brings tourism suppliers from the Nordic and Baltic countries together with selected European tour operators through curated in-person meetings.
Our Sales Tours create efficient opportunities to present your products, build relationships and develop long-term partnerships.
Real conversations create real partnerships
Digital meetings are efficient, but personal encounters remain essential in the travel industry.
Sales Tours provide a structured and time-efficient way to meet relevant tour operators in key European markets — without the complexity of organising individual meetings.
NordicMarketing handles the matchmaking, planning and organisation so you can focus on the conversations that matter.
How a Sales Tour Work
Tour Operator selection
NordicMarketing curates a list of relevant tour operators.
Tour organisation
Meetings take place in carefully selected offices in key markets.
Structured meetings
Participants meet in short, focused presentations and networking sessions.
Follow-up
Connections made during the tour can develop into long-term partnerships.
Curated matchmaking instead of random networking
NordicMarketing carefully selects the participants to ensure relevant and productive meetings. Our approach includes: • Pre-selected tour operators from relevant markets • Curated meetings focused on product fit • Efficient event formats in selected cities • Personal moderation and support by NordicMarketing The result: high-quality conversations and meaningful connections.
For Nordic Tourism Suppliers
Sales Tours help you:
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present your product directly to European tour operators
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build personal relationships in key markets
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gain market insight and feedback
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generate new business opportunities
Instead of approaching the market alone, NordicMarketing opens the door to the right contacts.
For Tour Operators
Sales Tours offer tour operators the opportunity to:
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discover new Nordic and Baltic tourism products
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meet multiple suppliers in one event
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explore new destinations and experiences
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build reliable partnerships
All suppliers are selected to ensure relevant and inspiring meetings.
Benefits for Tourism Professionals
Direct Market Access
Meet selected European tour operators in key markets — efficiently and in person.
Relevant Connections
Engage with pre-qualified partners who match your product and target markets.
Personal Relationships
Build trust through face-to-face conversations that lead to long-term partnerships.
Why tourism partners join our Sales Tours
Sales Tours create meaningful connections between Nordic tourism suppliers and European tour operators — often leading to long-term partnerships.
Let us connect you with the right partners
Sales Tours are part of NordicMarketing’s matchmaking formats that bring together tourism suppliers and tour operators across Europe. Together with our digital sales events and FAM trips, they create the foundation for strong and sustainable business partnerships in Nordic tourism.

