Webinar on German and Swiss markets
Practical online workshop for tourism companies
Develop your knowledge of the Central European source market - simply online!
The aim of the webinar is to deepen the companies' knowledge of international markets, especially in Germany and Switzerland. We take a look at the market's tour operators, their profiles and offered travel products. We consult companies in their product development and identify how travel products can best fullfil the requirements and standards of international tour operators.
Who is it for?
Our webinars are suitable for all businesses operating in the tourism industry - both destinations and individual tourism companies - who want to work with the international market.
All types of tourism companies can participate: large chains, medium-sized businesses, small and privately owned businesses, as well as brand new suppliers or established businesses that have been on the market for several years.

Content of the webinar

German and Swiss markets
- Market trends in Germany and Switzerland
- Customer needs and consumer behaviour
(approx. 1-1.5 hours)

Distribution channels
- Distribution channels in Germany and Switzerland
- The important role of tour operators in the German-speaking market
(approx. 1-1.5 hours)
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Product development
- Market-orientated product development
- Pricing in cooperation with international travel trade
(approx. 1-1.5 hours)
6 insights from our webinars
Market knowledge
The webinar will deepen your understanding of the Central European market for both tour operators - the resellers of your products - and end consumers. Who and what kind of tour operators are active in Central Europe today and what do they sell? What motivates Germans and Swiss to travel?
Distribution channels
You will get insights into the requirements and needs of tour operators - How do they work? How do they package and sell their travel products? Which channels are most relevant for distribution and selling?
B2B and B2C communication
We help you to identify the needs of different customer types. What is the difference in managing B2C and B2B customers?
Pricing
You will learn the differences in pricing in direct (B2C) or indirect tourism sales (B2B).
Product knowledge
During the webinar, you will get insights into concrete travel products offered on the international market.
Regional cooperation
We encourage long-term cooperations between tourism companies in the same region on joint products and marketing activities.
We help you to develop your ideas into finished products ready for export.
Benefit from our expertise in the Central European market and take the chance to create the base for competitive travel products.
More services for the development of international sales

MarketCheck
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Product development for tourism businesses
Understand market needs and create competitive travel products. Promote the region's value to international tourists!

FAM trip
Let the seller experience first-hand what you are offering to your customers

Sales Tour
Travel to Central Europe and present your product range with us at various meetings with tour operators.

B2B newsletters and leads from the DACH market
Get new tour operator contacts from Central Europe
Are you ready to develop your knowledge of the Central European source market? We are happy to share our expertise with you.
