Webinar on German and Swiss markets

Practical online workshop for tourism companies

Develop your knowledge of the Central European source market - simply online!

The aim of the webinar is to deepen the companies' knowledge of international markets, especially in Germany and Switzerland. We take a look at the market's tour operators, their profiles and offered travel products. We consult companies in their product development and identify how travel products can best fullfil the requirements and standards of international tour operators.

Who is it for?

Our webinars are suitable for all businesses operating in the tourism industry - both destinations and individual tourism companies - who want to work with the international market.

All types of tourism companies can participate: large chains, medium-sized businesses, small and privately owned businesses, as well as brand new suppliers or established businesses that have been on the market for several years.

 
Finnish Dawn@Andrea Varetto / 500px

Content of the webinar

Germany map
Module 1

German and Swiss markets

  • Market trends in Germany and Switzerland
  • Customer needs and consumer behaviour
    (approx. 1-1.5 hours)
Omni channel technology of online retail business.@Blue Planet Studio
Module 2

Distribution channels

  • Distribution channels in Germany and Switzerland
  • The important role of tour operators in the German-speaking market
    (approx. 1-1.5 hours)
Online Shop Delivery Concept@georgejportfolio 370x208
Module 3

Product development

  • Market-orientated product development
  • Pricing in cooperation with international travel trade
    (approx. 1-1.5 hours)

6 insights from our webinars

Market knowledge

The webinar will deepen your understanding of the Central European market for both tour operators - the resellers of your products - and end consumers. Who and what kind of tour operators are active in Central Europe today and what do they sell? What motivates Germans and Swiss to travel?

Market knowledge

Distribution channels

You will get insights into the requirements and needs of tour operators - How do they work? How do they package and sell their travel products? Which channels are most relevant for distribution and selling?

Distribution channels

B2B and B2C communication

We help you to identify the needs of different customer types. What is the difference in managing B2C and B2B customers?

B2B and B2C communication

Pricing

You will learn the differences in pricing in direct (B2C) or indirect tourism sales (B2B).

Pricing

Product knowledge

During the webinar, you will get insights into concrete travel products offered on the international market.

Product knowledge

Regional cooperation

We encourage long-term cooperations between tourism companies in the same region on joint products and marketing activities.

Regional cooperation

We help you to develop your ideas into finished products ready for export.

Benefit from our expertise in the Central European market and take the chance to create the base for competitive travel products.

Read more about product development
Online Shop Delivery Concept@georgejportfolio 400x296

More services for the development of international sales

PRO 3D Rendering Management Data and Sales Reports 3D Rendering Management Data and Sales@ aamsari199 400x296

MarketCheck

Tourism data from Central Europe. Access to valuable market information for Finland, Sweden and Norway.

MarketCheck
Online Shop Delivery Concept@georgejportfolio 400x296

Product development for tourism businesses

Understand market needs and create competitive travel products. Promote the region's value to international tourists!

Product development for tourism businesses
Aurora Finland@Ollie Taylor400x296

FAM trip

Let the seller experience first-hand what you are offering to your customers

FAM trip
Tourist@dorian2013 400x296

Sales Tour

Travel to Central Europe and present your product range with us at various meetings with tour operators.

Sales Tour
Email symbol on blue yellow background. Concept for email, internet, networking, email marketing communication or contact us@Yuliya Apanasenka

B2B newsletters and leads from the DACH market

Get new tour operator contacts from Central Europe

B2B newsletters and leads from the DACH market

Are you ready to develop your knowledge of the Central European source market? We are happy to share our expertise with you.

Jan Badur Team 2023
Jan Badur
Managing Director| NordicMarketing

Leave your contact details and I will get back to you!