B2B newsletters and leads from the DACH market
Get new tour operator contacts from Central Europe.
Do you want to find new contacts from the Central European travel trade?
Our aim with the newsletter is to promote destinations and companies to tour operators in Central Europe. In addition, through the lead generation we identify potential new tour operator contacts interested in exploring your destination through a FAM trip. As marketing methods we use email marketing and visibility on the NordicMarketing website.
Our newsletter service is based on three pillars:
Brand NordicMarketing
NordicMarketing is a well-known brand in the German-speaking tourism industry with a focus on Northern Europe. Through our name and with our distribution lists, the contacts are already warm. Our email marketing performance indicators are good. Our open rates are above 50% at best. Our email marketing is a reliable and effective way to raise awareness and interest in our offer and to gather new contacts.
NordicMarketings contact network:
Our distribution list includes around 1.000 tour operator contacts in Central Europe. All of them offer travel products with Northern Europe as their destination and are constantly on the lookout for hidden gems and secret pearls in the market or just want to get their hands on the latest news.
German content
In the DACH market, German is the most common language. It is certainly known how much importance is attached to the German language. For this campaign, you do not need a separate interpreter to produce correct language with the right tourist terms. Translations from English or Swedish into German are always included in our package.
The goal is concrete B2B leads
The aim of the e-mail marketing is to identify relevant tour operators in Germany, Austria and Switzerland who are interested in your region. In the newsletter and on the NordicMarketing website, tour operators are encouraged to fill in an online form if they are interested in receiving invitations for FAM trips. At the same time, the tour operator agrees that his/her contact details may be passed on to you as a customer for future use.
Exclusivity
Information, products and news focused on your business.
Target group
Approximately 1,000 tour operators in the DACH market (all selling tours to Northern Europe) or selected target groups/distribution lists according to different activities (based on products sold by tour operators), e.g. hiking, canoeing, cycling, dog sledding, fishing, etc.
Planning
We send the newsletter on a date according to your wishes.
The package contains:
Profile page in German language
Product portfolio
Categorized listing of the destination's product range (or the company's products).
Product/company presentation
In the product portfolio, companies and/ or products are presented with a picture and a short description. The reader is then redirected via a link to the respective company's website.
Lead generation
Invitations to FAM trips
You as a customer may use contact details from the lead generation to send invitations for FAM trips to your region.
Newsletter
An exclusive newsletter promoting the region's products and businesses in German language.
Translations
Reporting
You receive a pdf report for each newsletter.
Distribution list
Who is it for?

Goals of our newsletter
- Generate new tour operator contacts from Central Europe interested in a FAM trip to your region.
- Increase your visibility and awareness in the international B2B market.
- Promote news, products or e.g. information about your region or company that is relevant to tour operators.
The whole process looks like this
Profile page on NordicMarketing's B2B website in German language
For the profile page, we translate the information, facts and content you want from English, Swedish or Norwegian into German.
The page contains:
- Information about your region or company
- Image material
- Your logo
- Contact information
- Selected product range to be highlighted (number depending on service package)
- Links to the products on your own website
Click on the image to see more information about the profile page. 👉
BENEFITS OF THE PROFILE PAGE:
- International visibility of the destination and selected products.
- Traffic generation via the NordicMarketing website.
- Relevant linking, use of backlinking, which contributes to search engine optimisation. Backlinks are important for a website's visibility in search engines. Google interprets links to a website as a kind of recommendation that helps your website rank higher in search engine results.
Online form for lead generation
In the newsletter and on the NordicMarketing website, tour operators are encouraged to fill in an online form if they are interested in receiving invitations for FAM trips. At the same time, the tour operator agrees that his/her contact details may be passed on to you, the client, for future use in connection with a FAM trip.
We regularly report on the number of leads generated. The contact details are available to the customer almost in real time.
THE ADVANTAGE OF THE FORM
You get new contacts who have already shown interest in the destination and are waiting to be invited!
Planning and scheduling of e-mail marketing
During the campaign, traffic will be generated to the destination profile page through email marketing. The email will be sent from news@nordicmarketing.de to over 1,000 tour operators who have subscribed to our popular travel industry newsletter.
The design work for newsletters depends on the size of your service package. With the Premium service, letters are sent monthly for a year. The annual plan takes into account the seasons and the promotional model, where the information about the destination is deepened step by step.
Click on the image to see a more detailed example of what a newsletter looks like. 👉
BENEFITS OF THE B2B NEWSLETTER:
- Reach german tour operators better with german language
- Traffic to the profile page.
- A more personalised and narrative way to communicate.
- A proven channel and way to communicate and build relationships.
Reporting
We report regularly on the results of the campaign. The indicators we monitor are as follows:
- Traffic volume on the profile page
- Number of tour operators filling in the form
- Percentage of newsletters opened
- Click-through rate of the newsletter
- Number of people who went from the newsletter to the profile page
Our options
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Ready to build your contact list? Let's get the campaign started together.
