B2B newsletters and leads from the DACH market

Get new tour operator contacts from Central Europe.

Do you want to find new contacts from the Central European travel trade?

Our aim with the newsletter is to promote destinations and companies to tour operators in Central Europe. In addition, through the lead generation we identify potential new tour operator contacts interested in exploring your destination through a FAM trip. As marketing methods we use email marketing and visibility on the NordicMarketing website.

Our newsletter service is based on three pillars:

We create valuable contacts for your business!

The goal is concrete B2B leads

The aim of the e-mail marketing is to identify relevant tour operators in Germany, Austria and Switzerland who are interested in your region. In the newsletter and on the NordicMarketing website, tour operators are encouraged to fill in an online form if they are interested in receiving invitations for FAM trips. At the same time, the tour operator agrees that his/her contact details may be passed on to you as a customer for future use.


The package contains:


Who is it for?

By offering different options, our newsletter service is suitable for all tourism businesses interested in co-operation with tour operators in the Central European market selling Scandinavia: from smaller tourism companies, larger shipping companies up to entire destinations or large tourism projects. The newsletter can also be used to inform tour operators about new products or changes within the company and the portfolio, such as expansion of the route network of a shipping company, etc.
 
Analyzing services

Goals of our newsletter

  1. Generate new tour operator contacts from Central Europe interested in a FAM trip to your region.
  2. Increase your visibility and awareness in the international B2B market.
  3. Promote news, products or e.g. information about your region or company that is relevant to tour operators.

The whole process looks like this

Profile page on NordicMarketing's B2B website in German language

For the profile page, we translate the information, facts and content you want from English, Swedish or Norwegian into German.

The page contains:

  • Information about your region or company
  • Image material
  • Your logo
  • Contact information
  • Selected product range to be highlighted (number depending on service package)
  • Links to the products on your own website

Click on the image to see more information about the profile page. 👉

profilsidan_Gotland_2025

BENEFITS OF THE PROFILE PAGE:

  1. International visibility of the destination and selected products.
  2. Traffic generation via the NordicMarketing website.
  3. Relevant linking, use of backlinking, which contributes to search engine optimisation. Backlinks are important for a website's visibility in search engines. Google interprets links to a website as a kind of recommendation that helps your website rank higher in search engine results.

Online form for lead generation

In the newsletter and on the NordicMarketing website, tour operators are encouraged to fill in an online form if they are interested in receiving invitations for FAM trips. At the same time, the tour operator agrees that his/her contact details may be passed on to you, the client, for future use in connection with a FAM trip.

We regularly report on the number of leads generated. The contact details are available to the customer almost in real time.

THE ADVANTAGE OF THE FORM

You get new contacts who have already shown interest in the destination and are waiting to be invited!

Planning and scheduling of e-mail marketing

During the campaign, traffic will be generated to the destination profile page through email marketing. The email will be sent from news@nordicmarketing.de to over 1,000 tour operators who have subscribed to our popular travel industry newsletter.

The design work for newsletters depends on the size of your service package. With the Premium service, letters are sent monthly for a year. The annual plan takes into account the seasons and the promotional model, where the information about the destination is deepened step by step.

Click on the image to see a more detailed example of what a newsletter looks like. 👉

Demo_newsletter_Gotland_2025

 

BENEFITS OF THE B2B NEWSLETTER:

  1. Reach german tour operators better with german language
  2. Traffic to the profile page.
  3. A more personalised and narrative way to communicate.
  4. A proven channel and way to communicate and build relationships.

Reporting

We report regularly on the results of the campaign. The indicators we monitor are as follows:

  • Traffic volume on the profile page
  • Number of tour operators filling in the form
  • Percentage of newsletters opened
  • Click-through rate of the newsletter
  • Number of people who went from the newsletter to the profile page

Your ultimate business goal for this campaign is, of course, the number of new sellers of your product range and the sales generated.

Our options

STARTER
€2.190
Small product range or selection of products
1 profile page
1-3 products/companies
1 online form
1 newsletter
visibility for 12 months
right to use the contact details received for invitations for FAM trips.
BASIC
€4.900
Small or medium range of products
1 profile page
3-12 products/companies
1 online form
3 newsletters
visibility for 12 months
right to use the contact details received for invitations for FAM trips.
PRO
€8.250
Wide range of products
1 profile page
6-24 products/companies
1 online form
6 newsletters
visibility for 12 months
right to use the contact details received for invitations for FAM trips.
PREMIUM
€13.500
Very large product range
1 profile page
12-48 products/companies
1 online form
12 newsletters
visibility for 12 months
right to use the contact details received for invitations for FAM trips.

Our clients

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Ready to build your contact list? Let's get the campaign started together.

Jan Badur Team 2023
Jan Badur
Managing Director| NordicMarketing

Leave your contact details and I will get back to you!