Who is it for?
Profile page on NordicMarketing's B2B website in German language
For the profile page, we translate the information, facts and content you want from English, Swedish or Norwegian into German.
The page contains:
- Information about your region or company
- Image material
- Your logo
- Contact information
- Selected product range to be highlighted (number depending on service package)
- Links to the products on your own website
Click on the image to see more information about the profile page. 👉
BENEFITS OF THE PROFILE PAGE:
- International visibility of the destination and selected products.
- Traffic generation via the NordicMarketing website.
- Relevant linking, use of backlinking, which contributes to search engine optimisation. Backlinks are important for a website's visibility in search engines. Google interprets links to a website as a kind of recommendation that helps your website rank higher in search engine results.
Online form for lead generation
In the newsletter and on the NordicMarketing website, tour operators are encouraged to fill in an online form if they are interested in receiving invitations for FAM trips. At the same time, the tour operator agrees that his/her contact details may be passed on to you, the client, for future use in connection with a FAM trip.
We regularly report on the number of leads generated. The contact details are available to the customer almost in real time.
THE ADVANTAGE OF THE FORM
You get new contacts who have already shown interest in the destination and are waiting to be invited!
Planning and scheduling of e-mail marketing
During the campaign, traffic will be generated to the destination profile page through email marketing. The email will be sent from news@nordicmarketing.de to over 1,000 tour operators who have subscribed to our popular travel industry newsletter.
The design work for newsletters depends on the size of your service package. With the Premium service, letters are sent monthly for a year. The annual plan takes into account the seasons and the promotional model, where the information about the destination is deepened step by step.
Click on the image to see a more detailed example of what a newsletter looks like. 👉
BENEFITS OF THE B2B NEWSLETTER:
- Reach german tour operators better with german language
- Traffic to the profile page.
- A more personalised and narrative way to communicate.
- A proven channel and way to communicate and build relationships.
Reporting
We report regularly on the results of the campaign. The indicators we monitor are as follows:
- Traffic volume on the profile page
- Number of tour operators filling in the form
- Percentage of newsletters opened
- Click-through rate of the newsletter
- Number of people who went from the newsletter to the profile page
