Digital Sales Events & Workshops by NordicMarketing

What are Digital Sales Events & Workshops?
Benefits for partners
How a Digital Sales Event works
Case Studies
Participant feedback from Digital Sales Events & Online Workshops
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Frequently Asked Questions (FAQ)

What are Digital Sales Events & Workshops?

Our digital sales workshops combine the best of two worlds. A concise webinar introduces the destination, its products and unique selling points. This is followed by structured matchmaking sessions where suppliers and buyers meet in focused one-to-one conversations.

The focus is always on Northern Europe, with carefully selected target groups and thorough preparation. This ensures no random encounters, but qualified conversations that save time and create real business opportunities.

Designed as a digital sales event, the format brings together knowledge transfer, personal exchange and efficient networking.

Our digital sales events are designed specifically for tour operators:

Compact product insights
Buyers receive a clear and structured overview of new products and destinations.
Efficient scheduling
Pre-arranged meetings ensure direct contact with relevant suppliers.
Personal connections
Despite the digital format, personal exchange remains central. Short, focused and effective.

No trade fair stress, no long journeys. Just full focus on new products.

The process starts with registration and matchmaking. After creating a profile, participants indicate markets, interests, product needs and availability. A personal calendar is automatically synchronised. The event opens with a compact kick-off webinar introducing the focus destination. Within 45 to 60 minutes, participants gain an overview of the market, products and seasonal highlights, followed by a short Q&A session. This webinar helps prioritise the upcoming one-to-one meetings.

At the heart of the event are the one-to-one networking slots, each lasting ten to twenty minutes. In these short, focused video calls, buyers meet suppliers directly. A proven structure applies: one to two minutes for buyer needs, six to seven minutes for product fit, and one to two minutes to define next steps. This keeps conversations concrete, targeted and results-oriented.

The event concludes with follow-up. Participants receive a summary email with all presentations and a contact overview, providing everything needed to clarify open questions, request further information and plan next steps.

Digital sales workshops and events have already proven successful in various markets. The following examples show how destinations use the format to present their products and build new business relationships.

Bothnian Coastal Route Marketplace, 2024

In this online marketplace, suppliers from Finland and Sweden presented together. The webinar and virtual FAM trip offered a comprehensive overview of coastal products. During the subsequent online sales workshop, tour operators met suppliers directly and developed concrete product ideas.

Bothnian Coastal Route: Coastal Nordic Winter along the Bothnian Bay, 2025

In September 2025, the digital sales event Coastal Nordic Winter along the Bothnian Bay showcased unique winter experiences from Finland and Sweden. Tour operators gained compact product insights, asked questions in live Q&A sessions and connected directly with suppliers in one-to-one meetings. Free of charge and without travel.

Fjord Norway in Winter – digitale Sales Workshops, 2024-2025

Fjord Norway used the digital format to position the region as a winter destination. Tour operators received a concise overview of activities, accommodation and packages, with the opportunity to connect directly with regional suppliers during networking sessions and explore individual cooperation options.

Northern Norway - Arctic Wonders: Hidden Gems of Finnmark, 2025

In 2025, Northern Norway used the digital format for the first time in cooperation with NordicMarketing to provide travel professionals with an in-depth overview of Finnmark as a year-round destination. During the full-day digital sales workshop, buyers learned about seasonal accessibility, year-round activities and what makes Finnmark a unique part of Northern Norway.

NORDEUROPA – The largest digital networking event for Northern Europe, since 2021

NORDEUROPA is the largest annual digital B2B event for Northern European and Baltic destinations. Hundreds of buyers and suppliers meet over two days in a tightly structured program. The format combines inspiring presentations with focused networking and has become a key platform for international sales of Nordic products.