Arctic Icons: Meet the legends of the North

Long-standing NORDEUROPA partners shaping the future of Nordic and Baltic travel

Some suppliers don’t just appear at NORDEUROPA. They return year after year, carrying the stories, landscapes and traditions that define travel in the North. They are the names buyers recognize instantly, the experiences guests remember long after they return home, and the partners who make building reliable programs not only possible, but inspiring.

Here are the icons who continue to guide travelers into the heart of the Nordic and Baltic region.

Finland

Harriniva Hotels & Safaris

If you ask anyone in Lapland about wilderness hospitality, Harriniva will likely be the first name you hear. For over half a century, they’ve welcomed travelers into forests, rivers, cabins and camps where nature sets the pace.

Visit Levi

Levi is more than a destination; it’s a northern rhythm. Snow-dusted winter streets, a lively village pulse, and trails that pull travelers out into the fells. Levi blends comfort with wilderness, and its identity helps tour operators create itineraries with instant appeal.

Polar Lights Tours

A family-run Lapland specialist with a deep affection for animals like horses, reindeer and huskies. Their experiences are part of many travel itineraries. For buyers, Polar Lights Tours is a reliable partner for meaningful group moments.

Sweden

ICEHOTEL

Few places capture northern imagination like ICEHOTEL. Art carved from ice, rooms that shimmer in soft Arctic light, and a constant flow of creativity that renews the hotel each winter. It’s a destination that still surprises guests, even three decades after its first opening.

Lapland Resorts

Where Arctic wilderness meets ski culture. Lapland Resorts offers that classic Scandinavian combination of crisp slopes, quiet fells and long horizons. The kind of landscapes that sell themselves. Their resorts have become an anchor in many winter programs.

Meet these suppliers at NORDEUROPA 2026

Norway

Scandic Hotel Sortland

Set among mountains and ocean in Vesterålen, Scandic Hotel Sortland is a calm, modern base for travelers exploring northern Norway. It blends clean Nordic design with views that shift hourly as light moves across the coast.

Fjord Tours

“Norway in a Nutshell®” has become part of Nordic tourism vocabulary. Fjord Tours makes the impossible seem effortless: breathtaking journeys stitched together with scenic trains, buses and ferries. For many travelers, they are the entry point to the magic of Norway.

Norway’s Best

Think steep cliffs, slow cruises, iconic viewpoints and heritage railways. Norway’s Best manages some of Norway’s most photographed experiences and transforms dramatic landscapes into seamless visitor journeys.

Denmark

Visit Denmark

The national voice of Danish travel brings a mix of hygge, coastline, design and easy-going culture into the NORDEUROPA community. Their presence helps buyers connect Denmark’s soft coastal identity with wider Nordic itineraries.

Iceland

Icelandair

A bridge between continents and between travelers and Iceland’s volcanic landscapes. Icelandair’s long stopover tradition has introduced millions of visitors to the island’s black beaches, steaming geothermal fields and wild interior. Few airlines carry such a distinct sense of place.

Baltics

Visit Estonia

A long-standing NORDEUROPA partner representing the Baltic region’s nature, culture and digital-forward travel identity. From forests and bog landscapes to historic towns and innovative city experiences, Visit Estonia continues to inspire buyers looking beyond the obvious.

Looking for long-standing transport partners? Here are the Nordic classics you’ll meet at NORDEUROPA 2026.

Nordic Travel Icons (Transport)

Viking Line

A classic red ship on the horizon. Viking Line carries travelers between Finland, Åland and Sweden in a way that feels both nostalgic and wonderfully simple.

Color Line

Linking Norway, Denmark and Germany, Color Line combines ocean views with comfort and efficiency. A staple for holidaymakers and international passengers alike.

Finnlines

Connecting the Baltics and Germany with Finland, Finnlines brings calm, reliable sea travel to long-distance guests who prefer a slower, scenic arrival into the North.

Where icons shape journeys

These suppliers aren’t just names in a catalogue. They’re touchstones. Places and people travelers trust, and brands that help buyers build strong, distinctive programs. NORDEUROPA brings these legends together year after year, creating a familiar meeting ground where new ideas grow from long-standing partnerships.

Register for NORDEUROPA 2026

Join the event on 28–29 January 2026.

Header: Joshua Kettle / Unsplash