Visit Sognefjord visits tour operators in the foothills of the Alps

The enchanting beauty of Norway's longest fjord in winter

How fascinating the Norwegian fjords are is clearly reflected in the increasing number of visitors from Central Europe. Next to the popular summer months, the off-season periods are lesser known. In addition to winter activities, they offer plenty of opportunities to take a deep breaths. There are hardly any waiting times and you don't have to share the popular sights and spots: if you are lucky you get luxury of having them all to yourself.

On their three-day tour, the partners from the Sognefjord region showed selected tour operators from southern Germany how easily and conveniently the Sognefjord can be reached also in winter weather, what activities are offered and which charming accommodations there are to discover.

The selected tour operators included smaller specialists as well as big, well-known tour operators who already sell the destination and are interested in expanding their winter program. This tour was accompanied by the DMO Visit Sognefjord, Norway´s Best, Fjærland Hotell, Nes Gard and Sogndal Skisenter Hodkleve.

Sales Tours by NordicMarketing

The sales tours organised by NordicMarketing always aim to establish a long-term cooperation through personal contact. A new region or other suppliers of a known or as yet unknown destination should be included in the tour operator's portfolio, leading to bookings and thus to new customers.

For tour operators, these meetings offer the opportunity to get to know new destinations, new products and, above all, the suppliers personally.

NordicMarketing's task is to select the relevant tour operators from the large number of tour operators in Germany, Switzerland, Belgium and the Netherlands and write to them in a targeted manner. If there is interest, the next step is to find a suitable date. The route is then planned in order to coordinate the desired dates with the sometimes long distances between the individual locations. For this reason, long transfers are not uncommon and only two appointments per day are usual.

This exclusivity of appointments, the targeted selection of relevant tour operators and the confirmation of appointments by interested contacts are the result of years of work. The market and product knowledge, the personal contact with the tour operators as well as the organisation and support during the tour and the appointments on site is the reason why tourism providers and destinations from Finland, Sweden and Norway repeatedly trust NordicMarketing with the organisation of sales tours.