NORDEUROPA 2026 - Facts, figures, feedback

Strong results, clearer value, and a confident look ahead to 2027

NORDEUROPA delivers what today’s B2B travel trade needs most: focused meetings, clear relevance, and efficient use of time. In just two days, buyers and suppliers from across Europe connected in a structured digital environment designed for real business conversations – without travel, without noise, and without wasted effort.

The 2026 edition once again confirmed that NORDEUROPA has become a fixed working format in the Nordic and Baltic travel trade calendar.

In this article: 

• NORDEUROPA 2026 at a glance
• From feedback to proof
• Five insights that explain buyer commitment
• Looking ahead: NORDEUROPA 2027 & NordicCommunity

NORDEUROPA 2026 at a glance

🧭 2 days of concentrated meetings
🤝 1,874 one-to-one meetings
🌍 21 countries represented
🧳 269 participants (buyers & suppliers)

What the numbers really mean

1,874 meetings in two days is more than a headline figure.

It translates into:

• an average of around seven focused meetings per participant

• meetings that were requested, confirmed, and prepared by both sides

• business discussions that would otherwise require multiple trade fairs, travel days, and weeks of follow-up

Instead of flights, hotels, and days lost to logistics, participants invested their time where it matters most: in relevant conversations with the right partners.

Why the format works

NORDEUROPA is built around active matchmaking. Participants choose who they want to meet and meetings only take place when interest is confirmed on both sides. This creates a working atmosphere where preparation is high and conversations start at eye level.

The result is a professional setting that combines the reach of a large trade fair with the focus of individual sales meetings.

From feedback to proof

Kari Järvenpää from The Terwa – Nordic Hideaway joined NORDEUROPA with clear expectations. Digital events, he felt, only work if profiles are meaningful, technology is reliable, and participants are truly engaged.

During the event, those expectations were not only met – they were exceeded. Meetings were well prepared, profiles concise and descriptive, and discussions productive from the first minute. For Kari, the key difference was commitment: participants came ready to work, not just to attend.

Similar feedback was echoed by buyers and suppliers alike, underlining the consistency of the experience.

Looking ahead: NORDEUROPA 2027 & NordicCommunity

From peak moments to continuity

NORDEUROPA will remain the annual peak moment for concentrated B2B exchange in Nordic and Baltic tourism. The next edition is already scheduled:

27–28 January 2027

At the same time, strong business relationships need more than one intense meeting window per year. This is where the NordicCommunity comes in.

NordicCommunity: Who it is for

NordicCommunity is designed for both buyers and suppliers who want to stay connected between major events:

• tour operators seeking continuous market insight

• suppliers aiming for year-round visibility

• partners who value ongoing exchange instead of one-off encounters

Together, they form a year-round ecosystem for efficient, sustainable, and relationship-driven B2B exchange.

© Nick Morrison / Unsplash