After two years without the Scandinavian Outdoor Award TRAVEL, the time had finally come again: The lucky winners of the Scandinavian Outdoor Award TRAVEL 2023 were announced during ITB. At the jury meeting on the evening before the start of ITB, the jury agreed on winners in a total of four categories.
The jury was convinced by the holistic four-season concept for several target groups. The region combines different types of accommodation, responsible nature tourism and a focus on integrating locals with growth that meets the needs of the region.
In the jury’s opinion, implementing sustainability through responsibility and accountability for every member of the community creates true and lasting sustainability. Kristinestad shows us that this long-term teamwork can transform a small town between places into an interesting destination, and that THIS can be managed by destinations of any size.
The idea of building accommodation that is very easy to relocate, without leaving the typical traces in the environment and yet creating a deep connection with the surrounding nature, convinced the jury. The extraordinary architecture allows a minimum of surface sealing.