NordicMarketing NORDEUROPA

NORDEUROPA 2024 - Facts, figures, feedback

6 min read

Feb 14, 2024 11:47:09 AM

NORDEUROPA 2024: Successful online sales event over two days

Our online sales event NORDEUROPA took place successfully for the fourth time in a row. As in previous years, the online event took place between Matka in Helsinki and (among others) ITB in Berlin. It was therefore the perfect opportunity for tour operators to follow up and prepare for trade fair meetings, but of course also to find new contacts and get to know them without having to travel.

NORDEUROPA 2024 in figures

This year, 1516 meetings were held during the two-day online sales event. Compared to the previous year, this is an increase of almost 19%, which we are very pleased about! Although the number of participants in 2023 and 2024 was comparable, over 200 more meetings were arranged.

This year, 130 people from 125 companies took part in NORDEUROPA on the supplier side. We welcomed participants from Finland, Sweden, Norway, Denmark, Iceland, Estonia and, for the first time, Lithuania and Greenland. On the buyer side, 131 people from 105 companies participated. In total, buyers from 17 countries were registered for the event, with the majority coming from Germany, the Netherlands, Belgium, Switzerland and the United Kingdom.

At our online sales event NORDEUROPA 2024, we have thus achieved a balanced mix of suppliers and buyers. Especially in comparison to many other sales events, where sellers are often in the majority and it is therefore much more difficult to arrange relevant meetings, we can achieve a high level of satisfaction on both sides.

Feedback from participating buyers

Thank you very much for the great organisation of the NORDEUROPA 2024 workshop! The clear filter function and simple matchmaking make it very easy to find interesting potential partners and good meetings. The technology before and during the workshop worked perfectly.

Alexander Menauer

DAV Summit Club

NORDEUROPA is a very efficient way to meet partners and potential partners from different countries online without having to get on an airplane. That saves a lot of money and CO2 emissions.

Kathrin Stüssi

Travelhouse MTCH AG

I think it was a great online event. I had one little technical issue and help was provided very quickly. Everything else ran smoothly and I think it is great that one can have as many or as little meetings as you want to.

Katrin Müller

Imbach Reisen

Thanks a lot for this great organisation. I had many very good und constructive meetings with possible new and already existing partners.

Michaela Müller

Ameropa-Reisen

Everything is perfect. Support team is always available.

Emmanuel Jaulin

O-NORD

Thank you for organizing this event and give us as tour operators the possibility to get in contact with different suppliers in a short time. I really appreciate it. Well done :)

Nadja Rätzer

ARCTIKA Travel GmbH

In my opinion Converve is one of the best tools for that kind of workshop.

Patricia Lawitschka

skandinavientrips

Benefits for tour operators

Our online sales event NORDEUROPA offers participating tour operators many advantages. Some of them are:

Meet relevant suppliers from different countries online
Contact recommendations through matchmaking
free participation for tour operators
environmentally friendly and resource-saving
no travelling costs, no travel effort
Time management at your own schedule, time slots can be blocked in the calendar at any time
Participation as a team of up to 5 people possible: time slots, countries and contacts can easily be divided among each other
Matchmaking and video meetings via Converve's proven software solution, without software download, all via one platform

Meet the Team

The NordicMarketing team has been successfully organising the online sales event NORDEUROPA for four years now. In addition, MÖKKI is planned for the second time in a row this year, with a focus on Finnish cottage providers. Get to know our team in a short video and find out who is responsible for which tasks with regard to our online events:

Feedback from participating suppliers

Thank you so much for the very well-organized Digital Workshop NORDEUROPA 2024. I had very good meetings (without any cancellations and no-show), and everything went smoothly without any technical issues. I am very pleased with everything! Having been in charge of many such events, I can confidently say that your workshop was exceptionally professional. Thank you for your help, assistance, and cooperation!

Olga Philippenko

Travel Trade Manager
Northern Norway Tourist Board

Thank you for inviting us and our partners to participate in the NORDEUROPA event. It was very useful, not only for us as national tourism board, but also for representatives of Lithuania tourism business.

Viktoras Draginas

Inbound Markets Manager
Lithuania Travel

This was my third time at NORDEUROPA and the event is getting better every year. New buyers from all over the world every year guarantee good meetings for two days. If there have been any challenges or questions the NordicMarketing team has been immediately helpful. I highly recommend!

Petteri Hakkarainen

Sales Manager
Sokos Hotels

I have participated at the NORDEUROPA quite a few times now and I really like the format. It’s well organized and the participator profiles and the way you plan your meetings in Converve works very well. Most important, I get to meet relevant sales professionals that suits the suppliers of Swedish Lapland and our profile very well and that’s why I keep signing up every year. I also like the fact that the number of target markets you can reach have grown over the years, a good testament to the organizers and the set-up so I will definitely attend again.

David Lind

Travel Trade Manager
Swedish Lapland Visitors Board

NORDEUROPA was once again a perfect workshop with a lot of good and productive meetings with both new and already existing partners. It was a good mix of buyers from all over the world. Also as always a well organized workshop from the team at NordicMarketing. I will definitely take part next year to.

Martin Sterneryd

Travel Trade Manager
Lapland Resorts AB

This is the third time I have kick-started the year by participating in NordicMarketing's digital workshop NORDEUROPA. What I appreciate most is how the digital meetings bring us closer together, even though we are sitting in different countries in the office, at home or on a Workaway in Tenerife. And with the digital meeting tool Converve, everything from registration, matchmaking, meeting booking and follow-up is easy and time efficient.

Elin Håkansson

Project Manager Marketing and Destination Development
Kiruna Lappland Ekonomisk Förening

"Concept of NORDEUROPA: Great quality of buyers, reasonably long meetings, good information beforehand. Very easy to get ready for the whole event = professionally organized.

Usability of the Converve programme: Super, simple with exactly the functionality needed. Any problems seem to be related to specific browsers or computers.

NordicMarketing's organisation and support: Perfect, really good."

Niklas Wede

Market and Product Development
Heart of Lapland

NORDEUROPA is always as easy and flexible to attend from your home office. NordicMarketing staff are always on hand to help you quickly if you run into any challenges or have any questions. I appreciate the fact that if a tour operator turns down a meeting, he can send a message through the system and ask for my material to be sent to his e-mail or tell me that he is only responsible for the destinations in another country and therefore does not want to meet, but can forward my material to his colleague. I am glad that NORDEUROPA has remained on the workshop calendar alongside on-site events!

Leena Tervakorpi

Head of Sales
Experience365.fi

The workshop platform works well and appointments are well arranged

The NordicMarketing team had again made some good contacts

The 20-minute meeting is a good length and a 10-minute break helps to prepare for the next one

You have succeeded once again! :)

Minna Hirvonen

Sales Manager
Vuokatti Safaris

I have to congratulate you again on a very smooth and seamless meeting. It is very easy and straight forward to use the match up tool and then also the video meeting with the sharing option at the day. For me the focus on the German market even rivals the NTW workshop as top tier option to connect with multiple partner in the most efficient way. Well done!

Alexander Klein

Key Account Manager
Norway’s best

The event had attracted good buyers who were genuinely interested in finding something to sell to their own customers. I also met a few Vuokatti sellers online, with whom I updated the product and price information. The event tool worked well. Satisfied with the event, thanks to NordicMarketing for the organisation.

Aija Laukkanen

Tourism Director
Visit Vuokatti

NORDEUROPA ahead

NORDEUROPA will take place again next year. We will inform you about the exact date for 2025 as soon as possible. To make sure you don't miss anything, please sign up for our newsletter. In our MøndayNews you will always receive all important information first. We also update you regularly via LinkedIn and Facebook.