--- title: Product Manual description: NordicMarketing's product manuals are valuable working documents for product managers and decision makers of the tourism industry. image: https://www.nordicmarketing.de/hubfs/NordicServices/Pictures%202020/Tuotemanuaali.jpg --- [![NM_logo_nega_vaaka_WEB](https://www.nordicmarketing.de/hs-fs/hubfs/Logos/NM_logo_nega_vaaka_WEB.png?width=200&height=55&name=NM_logo_nega_vaaka_WEB.png "NM_logo_nega_vaaka_WEB")](https://www.nordicmarketing.de/en?hsLang=en) - [Blog](https://www.nordicmarketing.de/en/blog) - [#NordicNews](https://www.nordicmarketing.de/en/blog) - [Marketing Blog](https://www.nordicmarketing.de/en/news) - Destinations - [Finland](https://www.nordicmarketing.de/en/finland) - [Iceland](https://www.nordicmarketing.de/en/iceland) - [Norway](https://www.nordicmarketing.de/en/norway) - [Sweden](https://www.nordicmarketing.de/en/sweden) - [Services for suppliers](https://www.nordicmarketing.de/en/overview-services-supplier) - [Nordic Pulse newsletter](https://www.nordicmarketing.de/en/nordic-pulse-newsletter-for-tourism-suppliers) - 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[NORDEUROPA 2026](https://www.nordicmarketing.de/en/sales-event-nordeuropa) - [Sales tour](https://www.nordicmarketing.de/en/sales-tour) - [B2B newsletter](https://www.nordicmarketing.de/en/b2b-newsletter) - [FAM trip](https://www.nordicmarketing.de/en/fam-trip) - [About](https://www.nordicmarketing.de/en/about-us) - [Contact](https://www.nordicmarketing.de/en/contact) - [Privacy policy](https://www.nordicmarketing.de/en/privacy-policy) ** ** ** Suche **Menu** ** ** - [Blog](https://www.nordicmarketing.de/en/blog) - [#NordicNews](https://www.nordicmarketing.de/en/blog) - [Marketing Blog](https://www.nordicmarketing.de/en/news) - Destinations - [Finland](https://www.nordicmarketing.de/en/finland) - [Iceland](https://www.nordicmarketing.de/en/iceland) - [Norway](https://www.nordicmarketing.de/en/norway) - [Sweden](https://www.nordicmarketing.de/en/sweden) - [Services for suppliers](https://www.nordicmarketing.de/en/overview-services-supplier) - [Nordic Pulse newsletter](https://www.nordicmarketing.de/en/nordic-pulse-newsletter-for-tourism-suppliers) - [Export concept](https://www.nordicmarketing.de/en/export-concept) - [Webinar](https://www.nordicmarketing.de/en/webinar-dach-markets) - [Product development](https://www.nordicmarketing.de/en/product-development-workshop) - [Tour operator survey](https://www.nordicmarketing.de/en/tour-operator-surveys) - [Product manual](https://www.nordicmarketing.de/en/product-and-sales-manual) - [Digital events](https://www.nordicmarketing.de/en/digital-events) - [NORDEUROPA 2026](https://www.nordicmarketing.de/en/sales-event-nordeuropa) - [Sales tour](https://www.nordicmarketing.de/en/sales-tour) - [B2B newsletter](https://www.nordicmarketing.de/en/b2b-newsletter) - [FAM trip](https://www.nordicmarketing.de/en/fam-trip) - [About](https://www.nordicmarketing.de/en/about-us) - [Contact](https://www.nordicmarketing.de/en/contact) - [Privacy policy](https://www.nordicmarketing.de/en/privacy-policy) # Product Manual NordicMarketing's product manuals are valuable working documents for product managers and decision makers of the tourism industry. We gladly present our product manuals personally to tour operators as part of our sales tours. ## Product Manual NordicMarketing's product manuals are valuable working documents for product managers and decision makers of the tourism industry. They function as high standard sales tool during sales calls and tourism fairs.   ### Our Service - we take care of all communication with your partner companies - we guide your partners throughout the process from collecting material in online product cards until finalizing the actual product pages - we translate your product information from English to German - we take care of layouting your manual - tailor-made styles are possible - we take care of proofreading and involve your partners in finalizing their product presentation in the manual - we provide you with different versions of the manual - from online PDFs to a printable PDF document - we publish your manual on our website - we send out a product manual mailing to approx. 250 tour operators selling Northern Europe - we publish a destination page on our website that contains your contact details, destination description and details, products in your region, visual material, a download link to the manual, a link to your image bank and a map ### Your Benefits - you have a tool for marketing and selling your region that meets the requirement of tour operators - you can use the product manual for both online and face-to-face meetings (e.g. workshops, fairs) - you receive one document that gathers all important supplier information including contacts and prices  - you enable visibility of both bigger and smaller suppliers of your region - you have a guideline for suppliers what is important in selling products to travel trade in international market - you can approach German-speaking target groups with German content - as all translations are available for you - you receive additional online visibility with your destination page that gathers all information relevant for tour operators and can be used for online meetings as well ### FAQ ** ** For whom is a product manual suitable and recommended? The product manual suits tourism projects or destinations who are interested in a cooperation with travel trade on the Central European market selling Scandinavia. As a part of our whole marketing concept the product manual is a fundament that unites all the important information of every single suppliers of your project in one working tool. ** ** Who is the target group of the manual? The product manual will be used for travel trade/ tour operators only. ** ** For which purposes are product manuals used? The product manuals are used during [sales tours](https://www.nordicmarketing.de/en/sales-tour?hsLang=en) in Germany, Switzerland, Austria, the Netherlands and Belgium, during sales workshops and fairs in Finland, Sweden and Norway as well as during [ITB](https://www.nordicmarketing.de/en/itb-trade-fair?hsLang=en) Berlin. ** ** Which language versions are possible and who takes care of translations? Most commonly we produce manuals in English and German. Product information should be submitted in English; our team takes care of German translations. If you are lacking product description in English and need translations from Finnish or Swedish to English, please get in touch.  ** ** Is there a standard layout or are customized layouts possible? We are regularly updating our standard layout for premium product manuals. However we are very flexible in customizing colors and fonts according to your wishes or project requirements. ** ** How are rates displayed in the manual? For each manual we create a separate price list. As our product manuals are targeted at tour operators we need net rates or consumer rates incl. commission. Our price lists only contain example "starting from" rates. You can share detailed price lists with us which we will make available for tour operators. ** ** Are rates publicly accessible for everyone? No, your rates are not meant for public. That means, rates are only available for tour operators on request and won't be published on our website.  In terms of the tour operator mailing, recipients need to authenticate themselves using their e-mail address. In terms of print versions, there will be a separate price list handed out to tour operators receiving the product manual. ** ** How much visibility does a company get? This is always dependent on either our agreement or the project's framework conditions.  From our side, there are different solutions also depending on the company and product type.  Below some visibility examples with the current layout.  **Double page for companies offering multiple services, e.g. accommodation and activities:** [![Product Manual double page](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20double%20page.jpg?width=300&name=Product%20Manual%20double%20page.jpg)](https://www.nordicmarketing.de/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20double%20page.jpg?hsLang=en) **One page for activity provider:** [![Product Manual single page](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20single%20page.jpg?width=300&name=Product%20Manual%20single%20page.jpg)](https://www.nordicmarketing.de/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20single%20page.jpg?hsLang=en) **Half a page for accommodation:** [![Product Manual half a page](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20half%20a%20page.jpg?width=300&name=Product%20Manual%20half%20a%20page.jpg)](https://www.nordicmarketing.de/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20half%20a%20page.jpg?hsLang=en) **1/2 or 1/4 page for restaurants:** [![Product Manual restaurants](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20restaurants.jpg?width=300&name=Product%20Manual%20restaurants.jpg)](https://www.nordicmarketing.de/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20restaurants.jpg?hsLang=en) **1/2 or 1/4 page for attractions:** [![Product Manual attractions](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20attractions.jpg?width=300&name=Product%20Manual%20attractions.jpg)](https://www.nordicmarketing.de/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20attractions.jpg?hsLang=en) **Double page to present hotel accommodation in short form:** [![Product Manual hotel overview](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20hotel%20overview.jpg?width=300&name=Product%20Manual%20hotel%20overview.jpg)](https://www.nordicmarketing.de/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20hotel%20overview.jpg?hsLang=en)   ** ** How is product information gathered? We use an online tool (GatherContent) to gather product information. Upon registration, participating companies receive an invitation to their own product card(s) and can easily submit product information and visual material online. ** ** How do the online product cards look like? Our online product cards are carefully designed for different product categories such as destination, accommodation, restaurant, attraction, activity and DMC.  The number of product cards per companies differs depending on the company type. A product card gathering basic information about the company is standard for everyone. ![Product Manuals online product cards](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manuals%20online%20product%20cards.gif?width=500&name=Product%20Manuals%20online%20product%20cards.gif)   ** ** Is it possible to update product information if a company participated before? Yes, in that case it is possible to directly update product information in the online tool. ** ** How does a product manual look like? **Print version:** ![Kvarken Manual Druck (1)](https://www.nordicmarketing.de/hs-fs/hubfs/Newsletter%20Clients/Kvarken%20Destinations/Product%20Manual%20Mailing/Kvarken%20Manual%20Druck%20(1).gif?width=500&name=Kvarken%20Manual%20Druck%20(1).gif) **Online version:** ![Product Manuals online version](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manuals%20online%20version.gif?width=500&name=Product%20Manuals%20online%20version.gif)   ** ** Is there a minimum or maximum number of pages? 10 pages are minimum. From our side, there is no maximum number of pages but we recommend to not overload the manual with information but rather concentrate on products that are of high potential for the target markets. Good to keep in mind in terms of binding: If a saddle stitch binding is favored, the total page number needs to be divisible by four and should not exceed 60 pages in total.  ** ** Are product manuals also available online? The online versions of all product manuals are available to download as PDF in [English](https://www.nordicmarketing.de/en/productmanual-touroperators?hsLang=en) and [German](https://www.nordicmarketing.de/produktmanuale-fur-reiseveranstalter?hsLang=de) on our website. ![Product Manuals online](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manuals%20online.gif?width=500&name=Product%20Manuals%20online.gif) ** ** How many product manuals will be printed? We will only print a limited number of product manuals in each language. Product manuals will be distributed to tour operators only e.g. during sales calls or fairs. ** ** How does a product manual mailing look like? The product manual mailing always contains 4 screenshots of the manual as well as link to download the online version. If there is a separate price list, tour operators can download it by authenticating themselves via e-mail address.  Here is an example [product manual mailing »»](https://www.nordicmarketing.de/produktmanual-kvarken-destinations-2020?hsLang=en) ![Product Manual mailing](https://www.nordicmarketing.de/hs-fs/hubfs/NordicServices/Product%20Manuals/Product%20Manual%20mailing.gif?width=500&name=Product%20Manual%20mailing.gif)   ** ** How does a destination page look like? Please find an example of a destination page here:  [![Destinationsseite Umeå](https://www.nordicmarketing.de/hs-fs/hubfs/Newsletter%20Clients/Kvarken%20Destinations/Product%20Manual%20Mailing/Destinationsseite%20Umea%CC%8A.gif?width=480&name=Destinationsseite%20Umea%CC%8A.gif)](https://www.nordicmarketing.de/umea-schweden?hsLang=en) ### Contact us ![Pia Manninen smiling to camera](https://www.nordicmarketing.de/hubfs/NordicMarketing/Team/Pia%20Website.png "Pia Manninen smiling to camera") Pia Manninen KEY ACCOUNT MANAGER Nordic Marketing  Tel.+358 50 371 4146 [pia.manninen@nordicmarketing.fi](mailto:pia.manninen@nordicmarketing.fi)  ### Contact **NordicMarketing GmbH** Klockerigge 13a  D-44892 Bochum Tel. +49 234 54660555  [news@nordicmarketing.de](mailto:news@nordicmarketing.de)  **NordicMarketing Finland Oy ** Katajanokankatu 3 E 24 00160 Helsinki Finland ### NordicMarketing NordicMarketing is a tourism marketing agency specialized in Northern Europe. We consult destinations and service providers in Northern Europe in product development and marketing in order to find the best products for tour operators.  ### Follow us © 2024 NordicMarketing GmbH. All Rights Reserved.