Destination information
Webinar with six regional representatives
Date: 16 October 2024
Time: 10-12 h
Participants: Representatives of the destinations and international tour operators
Virtual FAM-Trip
Virtual journey along the Bothnian Coastal Route
Date: 6 November 2024
Time: 10-12 h
Participants: 19 suppliers from Finland and Sweden and international tour operators
Online Sales Workshop
Pre-arranged 1:1 meetings with suppliers
Date: 27 November 2024
Time: 9-16 h
Participants: Suppliers and international tour operators (buyers)
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Sari Kasvi
Representing Oulu, Raahe, Liminka, Kempele, Hailuoto, Ii, Kemi, Tornio
Karin Åberg
Representing Luleå, Piteå, Kalix, Haparanda
Bo Wikström
Representing Skellefteå
Erja Back
Representing Umeå
Peter Källberg
Representing Vaasa, Pietarsaari, Kokkola
Jaana Sirkiä
Representing Kalajoki
Anthony Grower
Marketing Specialist
Umeå is young, creative, progressive and, with 133,000 inhabitants, the largest city in northern Sweden. More than 37,000 students give the university city a youthful and international flair. Umeå's cultural offerings range from Sami traditions and the world's northernmost opera house to interesting museums and delicious gastronomic surprises.
The majestic river Umeälven flows through the city like a deep blue, life-giving vein. The city is surrounded by unspoilt nature, dense forests, six rivers and the surging sea. Umeå is also known as the city of birches, because of the 3000 birch trees in the city centre.
Contact:
Erja Back, Visit Umeå
Destination: Umeå
+46 (0)70 647 62 78
erja.back@visitumea.se
© Fredrik Larsson
Skellefteå is located in the northern part of the Baltic Sea and is considered the epicentre of the green transition in Europe as it is at the forefront of a green technology boom. It is a vibrant small town with local city life, nestled in extensive pine and spruce forests, parts of which have been used as winter pasture for the Sami reindeer for centuries. Skellefteå has the longest coastline in the country with natural small beaches and harbours along the coast.
Contact:
Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se
© Bothnian Coastal Route
This pretty little town attracts visitors from all over the world. Piteå is a bustling tourist town bursting with hospitality and charm. Along the 300 kilometres of coastline, the long sandy beaches of Pite Havsbad, the shimmering archipelago, the picturesque hiking trails, nice cafés for a Swedish fika and the old church town of Öjebyn all beckon. Here you can enjoy the tranquillity of the forest, experience adventures on the River Pite, go on an icebreaker tour in winter and experience events and activities.
Contact:
Karin Åberg, Luleå Business Region
Destinationen: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@luleabusiness.se
© Bothnian Coastal Route
The city of Luleå has 80,000 inhabitants and the city centre is located on a peninsula where the wide River Lule meets the Bay of Bothnia and the coast and sea are ever-present.
As a contrast to the modern city centre of Luleå, you can take a stroll in the historic church town of Gammelstad, a UNESCO World Heritage Site, and in the old town of Luleå. In winter, you can go pedal sledging or ice skating on the frozen sea on the 10 km long ice rink around the town. Luleå has direct access to the brackish water archipelago with over 1300 islands, two rivers and extensive forest areas and experiences a seasonal contrast of snow, ice and a frozen sea in winter to sunshine, warmth, uncrowded beaches and 24-hour daylight in summer.
With only 10 minutes to the regional, easily accessible Luleå Airport and a compact city centre surrounded by water, everything is close at hand.
Contact:
Karin Åberg, Luleå Business Region
Destinationen: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@luleabusiness.se
© Bothnian Coastal Route
Where the beauty of nature meets exciting adventures. With unspoilt beaches, a fascinating archipelago and a mysterious underground fortress, it is a paradise in the north. Try the exquisite caviar from Kalix Löjrom, a delicacy with a protected designation of origin, which you can savour at exclusive events and restaurants.
In summer, you can go on archipelago tours, go fishing or canoeing on the unspoilt Kalix River and choose unique accommodation. In winter, Kalix turns into a wonderland for snowmobile rides, dog sledding and Northern Lights safaris. You can plunge into the cold water on an icebreaker tour. Kalix is a world of flavours, thrills and extraordinary experiences where the river meets the sea.
Contac:
Karin Åberg, Luleå Business Region
Destinationen: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@luleabusiness.se
© Oliver Astrom
The Swedish town of Haparanda and the Finnish town of Tornio form a twin town at the head of the Bay of Bothnia, where the mighty Torne River meets the sea. The archipelago offers uninterrupted experiences, with endless sandy beaches, two national parks and activities on the frozen sea. HaparandaTornio is a historic trading centre and still known as a place of commerce and shopping, with the world's northernmost IKEA and a shopping centre on the border. Three languages, three cultures, two time zones and two currencies meet in HaparandaTornio. These are real cross-border experiences!
Contact:
Karin Åberg, Luleå Business Region
Destinationen: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@luleabusiness.se
Sari Kasvi, BusinessOulu
Destinationen: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
© HaparandaTornio
Kemi has a unique location both by the sea and in Finnish Lapland. In winter, the sea freezes over, creating a unique place with activities for visitors and locals alike.
Kemi is best known for its cruises on the icebreaker Sampo. This legendary icebreaker has been in operation since 1960 and offers visitors a unique experience. The SnowCastle in Kemi offers a snow and ice exhibition all year round. Over the years, the SnowCastle concept has evolved from a winter snow castle to a resort with various services all year round.
Spend the night by the sea, watch the sky from your bed and be one with nature.
Contact:
Sari Kasvi, BusinessOulu
Destinationen: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
© Bothnian Coastal Route
The Oulu region includes Raahe, Liminka, Kempele, Hailuoto and Ii. The region has about 250,000 inhabitants and is the fastest growing region in Finland. The region has a vibrant cultural climate and also includes Finland's southernmost fell area, world-famous bird wetlands, several nature parks and a UNESCO geopark.
Contact:
Sari Kasvi, BusinessOulu
Destinationen: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
© Bothnian Coastal Route
On the border between creativity and nature. Get to know Oulu, the lively city by the sea in the north. People who like to go their own way and do things differently live here. We are the ones who developed modern mobile phone technology and pioneered 6G. We created the Air Guitar World Championship to spread the message of world peace. In Oulu, life is an adventure, filled with an abundance of creativity and the magic of pure Nordic nature. We welcome everyone like an old friend, so come and enjoy the relaxed, creative atmosphere of our beautiful city by the sea.
Contact:
Sari Kasvi, BusinessOulu
Destinationen: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
© Oulu Region
Kalajoki is a unique holiday resort on the Arctic coast of the Bay of Bothnia. Kalajoki is best known for its sand dunes, long sandy beaches and unforgettable sunsets, but it has much more to offer. The frozen seashore in winter opens up a completely different landscape and an exotic backdrop for adventure. The old town of Plassi takes visitors back to the old days of coastal trade.
Maakalla Island is one of the most popular attractions in Kalajoki. It is characterised not only by its landscape, but also by its unique autonomous status. The island is governed by its own fishing community, based on the ‘Hamina Order’ issued by King Adolf Fredrik in 1771, when Finland was still part of Sweden.
Contact:
Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi
© Visit Kalajoki
Situated on the picturesque west coast of Finland, Kokkola welcomes travellers with an enchanting blend of history, culture and nature. In the old town centre of Neristan, where the cobblestone streets tell centuries-old stories, you can experience the charm of the well-preserved wooden houses.
The Kokkola archipelago is a paradise for nature lovers, with unspoilt beaches and lively fishing villages that invite you to adventure. The city's vibrant art scene showcases local talent and global influences. The lighthouse island of Tankar is a must-see when visiting Kokkola.
With warm hospitality and a rich heritage, Kokkola invites you to explore, relax and create unforgettable memories in this hidden gem of Finland.
Contact:
Peter Källberg, Vaasa Region Development Company VASEK
Destinationen: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
© Visit Kokkola
Pietarsaari (Jakobstad in Swedish) has charm and a friendly atmosphere. Pietarsaari is an idyllic town where culture and history are always present, and the genuine bilingualism makes the town even livelier. Looking for peace and quiet? You'll find it here! Are you looking for experiences, inspiration, more energy for everyday life? You'll find all that here too!
Contact:
Peter Källberg, Vaasa Region Development Company VASEK
Destinationen: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
© Nicklas Storbjork
The Vaasa region has gradually risen from the sea over the millennia. Today, the region offers its visitors a breath of fresh air, an enchanting landscape, modern technology and international trends, mixed with local Ostrobothnian culture and tradition.
In the UNESCO World Heritage area of Kvarken with its 5600 islands, it sometimes feels as if the sea and the sky have merged and you can no longer tell where one ends and the other begins.
Admire nature at its best and let your mind wander.
Contact:
Peter Källberg, Vaasa Region Development Company VASEK
Destinationen: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
© Visit Vaasa
Santas Resort & Hotel Sani
Beschreibung
Linnakallio
kurze Beschreibung
Nothing else matters
Nothing else matters
Wasaline
Kurze Beschreibung
Kalles Inn Resort
Kurze Beschreibung
© Esa Siltaloppi Media Oy
Kvarken Wästinn
Kurze Beschreibung
Visit Kokkola
Kurze Beschreibung
Nallikari
Kurze Beschreibung
Kemi
Kurze Beschreibung
GoArctic
Kurze Beschreibung
Explore Luleå
Kurze Beschreibung
© Explore Luleå
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Kukkolaforsen
Kurze Beschreibung
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Clarion Sense
Kurze Beschreibung
© Clarion Sense
Blå Huset
Kurze Beschreibung
Umeåtours
Nothing else matters
The island of Norrbyskär
Kurze Beschreibung
Skellefteå Company 1
Kurze Beschreibung
Skellefteå Company 2
Kurze Beschreibung
Skellefteå Company 3
Kurze Beschreibung
Santa's Hotel & Resort Sani
Santas Hotels Kalajoki, part of the family-run Santas Hotels chain, is a full-service spa hotel with sea views and direct access to the beach and nature trails. With a total of 72 rooms and 65 flats, a restaurant and a bar, the hotel offers both individual guests and groups a tailor-made holiday.
Safaritalo
Safaritalo offers a wide range of services in the Kalajoki region. Its portfolio includes accommodation as well as various activities and rental services.
Linnakallio
The family business Linnakallio offers various accommodation and services all year round with access to the smoke sauna and buildings with a long history.
Wasaline
Wasaline transports passengers and freight across the Kvarken every day. The journey between Umeå, Sweden, and Vaasa, Finland, takes just 3.5 to 4 hours on the new environmentally friendly Aurora Botnia.
Kalles Inn Resort
Kalle's Inn Resort is a relaxing stay in the outer archipelago of Vaasa, in an amazing marine environment shaped by the Ice Age. Kalle's Inn Resort offers accommodation in its own glass houses with sea views.
© Esa Siltaloppi Media Oy
Wästinn
Wästinn is located right by the sea in the Österbotten and Maxmo archipelagos on the west coast of Finland, about 50 kilometres north of Vaasa. We offer rooms or cosy cottages with breakfast and a sandy beach.
Visit Kokkola
Located on the picturesque west coast of Finland, Kokkola welcomes travellers with an enchanting blend of history, culture and nature. Discover the charm of the well-preserved wooden houses in Neristan, the old town, or experience the archipelago, which is a paradise for nature lovers with its unspoilt beaches and lively fishing villages.
Nallikari
Nallikari offers excellent accommodation options for individuals or groups in holiday homes, hotel rooms and villas of various standards. In co-operation with our partners, we can also offer restaurant services and activities, creating a full-service package tailored to your needs.
Kemi-Experience365
Kemi has a unique location both by the sea and in Finnish Lapland. In winter, the sea freezes over, creating a unique playground for visitors and locals alike. Kemi is particularly famous for its cruises on the icebreaker Sampo. This legendary icebreaker has been in operation since 1960 and offers visitors a unique experience.
GoArctic
Go Arctic Ltd. is a strong tour operator offering trips and programmes in Northern Finland, based in the Oulu region. We are specialists in Northern and Arctic experiences. We offer our services to groups, tour operators and MICE clients.
Explore Luleå
Explore Luleå offers a wide range of activities and different travel packages! Our guides offer everything from climbing courses to tips on how to pimp a perch.
© Explore Luleå
Kukkolaforsen
Kukkolaforsen offers hotels and bungalows with river views and winter activities such as visits to a husky and reindeer farm, snowmobiling and northern lights photography. Kukkolaforsen offers various experiences in a sauna village with 16 saunas. The facility is located in a picturesque historical cultural village right by the Kukkola rapids of the mighty Torne River.
Clarion Sense
Clarion Hotel Sense is an excellent business hotel that specialises in hosting conferences. Located in the centre of Luleå, it is within easy reach of shops, restaurants and the city's main attractions.
© Clarion Sense
Blå Huset: U&Me Hotel & Stora Hotellet Umeå
We are a family-owned hotel, restaurant and conference group with both old world champions and innovative newcomers in our portfolio. We are located in the centre of Umeå and currently operate Stora Hotellet, Gotthard's krog and our own bakery, Kulturbageriet Umeå.
Umeå Tours
Umeå Tours offers guided tours around Umeå in German, English and Swedish.
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Norrbyskärs Museum
Discover an archipelago jewel with a fascinating history! At the end of the 19th century, one of Europe's largest sawmills and a lively community were established on Norrbyskär. Today, the island is a popular summer destination with beautiful nature, historic buildings and a museum. In summer you can cross over to the island by ferry.
The Wood Hotel by Elite
Sara Kulturhus with the Wood Hotel by Elite is located right in the centre of Skellefteå. One of the tallest wooden buildings in the world, it consists of over 12,000 cubic metres of locally sourced wood and binds around 9 million kilograms of CO2 in its life cycle. A number of innovative energy systems further minimise the footprint and help to make the hotel climate-positive.
Kurjovikens Distillery
Our award-winning gin is produced in our distillery, which is located right by the sea in beautiful Kurjoviken. This is where we produce and experiment. At a distillation and bring along session with chef Mattias Richtman, guests can browse our flavours to find their own perfect combination and then participate in the distillation step by step. Guests can pick up the result of their efforts at a local Systembolaget, the national chain of liquor shops in Sweden. The activity is suitable for groups of 2-20 people.
Horses of Taiga
Horses of Taiga would like to give all adventurous people the opportunity to discover our wonderful Arctic region on the back of friendly horses and in full respect of nature and the local people.all around us we can enjoy the quiet but wild feeling of the Swedish Taiga, also known as the boreal forest. In this mysterious and tranquil area, we offer rides all year round, which can last from one hour to a whole week.
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