NordicMarketing Blog for travel trade

NordicCommunity Day: Your digital stage for connection and visibility

Norway

Meet buyers. Share your story. Shape the future. On April 29, 2025, NordicMarketing invites tourism professionals from across the Nordic and Baltic countries to join the first-ever NordicCommunity Day – a free online networking event designed to connect, inspire and support the growth …

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NORDEUROPA - how to succeed

event preparation

Be successful at the NORDEUROPA Sales Event The sixth edition of the NORDEUROPA 2026 Online Sales Workshop is taking place on 28 and 29 January 2026. We are delighted to welcome both a lot of tourism companies and destinations for a consecutive time as well as first timers. Preparatio …

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Successful Online Sales Workshops

Meeting Preparation for Online Events

Be successful at Online Sales Workshops The coronavirus pandemic has led companies worldwide to rethink their strategies and adjust to a new landscape. One of the most significant changes has been the way of engaging with and meeting potential business partners. In-person gatherings l …

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MÖKKI - how to succeed

Meeting Preparation for Online Event MÖKKI

Be successful at the MÖKKI Sales Event The second edition of the MÖKKI Online Sales Workshop is taking place on 11 September 2024. In order to help you succeed at MÖKKI 2024 we have prepared a short checklist for you. Please read these through carefully and take your time to prepare, …

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Internationalization criteria for tourism companies - a b2b perspective

Internationalization criteria for tourism companies - a b2b perspective

When is a tourism company professional and developed enough to seek cooperation with international tour operators? What should be done before taking the first steps to get in contact with international travel trade professionals? Visit Finland, the national organization taking care of …

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How to Write a Powerful Elevator Pitch

Pitch perfect

Is your elevator pitch pitch-perfect? The term elevator pitch or elevator speech is probably familiar to every actor in the tourism industry. If someone asked you to give your own elevator pitch right here and right now, would you be able to pull it off, or would you end up with a lum …

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What is your USP? Do you stand out from the crowd?

USP in tourism

The importance of USP in Tourism Marketing Do you know what you are selling and what is your actual target group? Have you ever found yourself in a situation where someone is trying to sell you something, but you don’t really understand what? Or is the message so vague that you simply …

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