How tourism suppliers can stand out in digital B2B travel events
by Anja on Dec 2, 2025 9:14:43 AM
Practical tips to improve your supplier profile, attract buyer meetings, and make a strong impression during online sales events Digital B2B events have become an important meeting point for tourism suppliers and international buyers. Whether you participate in an online sales event, …
Why FAM trips matter in tourism marketing
by Anja on Oct 13, 2025 1:17:13 PM
Insights from the Bothnian Coastal Route journey FAM trips (familiarization trips) are one of the most effective tools in tourism marketing. They are valuable for both suppliers and tour operators alike.
How to nudge travel behavior in the right direction
by Anja on Jul 7, 2025 1:48:05 PM
.jpg)
New guide by Futouris, Visit Finland & Tourism Ireland shows how to communicate sustainability with real impact Rethinking sustainability communication in Tourism When it comes to promoting sustainable travel, good intentions alone don’t lead to real change. Although 84% of global …
Nordic Experience Tour 2025 – meetings, insights & real connections
by Anja on May 27, 2025 9:43:05 AM
Connecting with the travel industry – together with Tallink Silja Line, Visit Estonia and additional Nordic partners From May 21–23, 2025, the Nordic Experience Tour took place in Germany – a three-day roadshow through Munich, Frankfurt and Düsseldorf, with Tallink Silja Line, Visit E …
NordicCommunity Day: Your digital stage for connection and visibility
by Anja on Apr 9, 2025 9:52:58 AM
Meet buyers. Share your story. Shape the future. On April 29, 2025, NordicMarketing invites tourism professionals from across the Nordic and Baltic countries to join the first-ever NordicCommunity Day – a free online networking event designed to connect, inspire and support the growth …
NORDEUROPA - how to succeed
by Suvi on Jan 7, 2025 11:47:00 AM
Be successful at the NORDEUROPA Sales Event The sixth edition of the NORDEUROPA 2026 Online Sales Workshop is taking place on 28 and 29 January 2026. We are delighted to welcome both a lot of tourism companies and destinations for a consecutive time as well as first timers. Preparatio …
Successful Online Sales Workshops
by Suvi on Nov 13, 2024 4:42:00 PM
Be successful at Online Sales Workshops The coronavirus pandemic has led companies worldwide to rethink their strategies and adjust to a new landscape. One of the most significant changes has been the way of engaging with and meeting potential business partners. In-person gatherings l …
MÖKKI - how to succeed
by Suvi on Apr 16, 2024 11:26:25 AM
Be successful at the MÖKKI Sales Event The second edition of the MÖKKI Online Sales Workshop is taking place on 11 September 2024. In order to help you succeed at MÖKKI 2024 we have prepared a short checklist for you. Please read these through carefully and take your time to prepare, …
Internationalization criteria for tourism companies - a b2b perspective
by Suvi on Sep 10, 2021 11:30:00 AM
When is a tourism company professional and developed enough to seek cooperation with international tour operators? What should be done before taking the first steps to get in contact with international travel trade professionals? Visit Finland, the national organization taking care of …
How to Write a Powerful Elevator Pitch
by Suvi on Jul 21, 2020 5:45:00 AM
Is your elevator pitch pitch-perfect? The term elevator pitch or elevator speech is probably familiar to every actor in the tourism industry. If someone asked you to give your own elevator pitch right here and right now, would you be able to pull it off, or would you end up with a lum …