Beyond visitor numbers: What the OECD tourism report means for Nordic tourism suppliers
by Anja on Jul 2, 2026 12:51:17 PM
Practical takeaways for tourism suppliers International tourism is growing, and Finland and Norway are among the fastest-growing destinations in the OECD. But the latest OECD report suggests that long-term success will depend on much more than attracting more visitors.
NordicMarketing to coordinate the official Matka Workshop Day 2027 pre- and post-tour program
by Anja on Jun 30, 2026 10:51:32 AM
A new opportunity for Finnish destinations and tourism businesses to welcome international buyers Finnish destinations and tourism businesses will once again have the opportunity to showcase their products and services to international travel buyers through the official pre- and post- …
One in three German travelers looks North: What suppliers should know about the coolcation trend
by Anja on Jun 23, 2026 9:38:24 AM
New research suggests that demand for cooler summer destinations continues to grow, creating opportunities for Nordic and Baltic tourism suppliers For decades, summer travel was largely associated with sunshine, beaches and high temperatures. But as heatwaves become more frequent acro …
From sales visit to live product
by Anja on May 28, 2026 9:30:47 AM
How Ruka-Kuusamo built a long-term partnership with German tour operator Erlebe In tourism, success stories often begin long before a product ever appears online. Sometimes they start with a workshop. Sometimes with a trade fair meeting. Sometimes simply with a conversation over coffe …
Why newsletters still work in tourism B2B marketing
by Anja on Apr 23, 2026 2:37:59 PM
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And why smart follow-up visibility can create your next buyer meeting Some people think newsletters are outdated. In tourism B2B, they are often underestimated. Because buyers are busy. Attention is limited. Trade events move fast. And decisions rarely happen after a single conversati …
How buyers choose suppliers and why post-event visibility matters
by Anja on Apr 23, 2026 1:23:08 PM
Why strong meetings are only one part of the decision process, and what suppliers can do after events to stay relevant Trade events such as NORDEUROPA, the AETC Sales Workshop 2026 in Haparanda, Sweden, or the Nordic Workshop on 17 September 2026 in Frankfurt create valuable momentum …
More flights, more expectations: Is your product ready for demand?
by Anja on Apr 9, 2026 12:55:24 PM
Winter access to the Nordics is expanding across key European markets Winter 2026/27 is shaping up to be a strong season for the Nordics. Airlines are expanding their flight programs across key European markets, increasing frequencies, extending the season, and opening up more direct …
Good bookings, bad margins: the hidden trap of being busy
by Anja on Mar 12, 2026 2:01:21 PM
Why full calendars don’t automatically lead to healthy tourism businesses For many tourism suppliers, a full calendar feels like success. Rooms are booked, tours are running, and the season looks busy. On the surface, everything seems to be working.
Preparing for NORDEUROPA
by Anja on Mar 6, 2026 9:27:05 AM
How to make the most of your online buyer meetings The NORDEUROPA Online Sales Workshop brings together tourism suppliers and international tour operators looking for new products and partnerships across the Nordic region.
A newcomer’s experience at NORDEUROPA 2026
by Anja on Feb 18, 2026 1:49:56 PM
From concept to market validation For Mirka Kristiina Bruun, founder of The Journey Studio, NORDEUROPA 2026 was not just an event. It was a market test.