Why newsletters still work in tourism B2B marketing
by Anja on Apr 23, 2026 2:37:59 PM
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And why smart follow-up visibility can create your next buyer meeting Some people think newsletters are outdated. In tourism B2B, they are often underestimated. Because buyers are busy. Attention is limited. Trade events move fast. And decisions rarely happen after a single conversati …
How buyers choose suppliers and why post-event visibility matters
by Anja on Apr 23, 2026 1:23:08 PM
Why strong meetings are only one part of the decision process, and what suppliers can do after events to stay relevant Trade events such as NORDEUROPA, the AETC Sales Workshop 2026 in Haparanda, Sweden, or the Nordic Workshop on 17 September 2026 in Frankfurt create valuable momentum …
More flights, more expectations: Is your product ready for demand?
by Anja on Apr 9, 2026 12:55:24 PM
Winter access to the Nordics is expanding across key European markets Winter 2026/27 is shaping up to be a strong season for the Nordics. Airlines are expanding their flight programs across key European markets, increasing frequencies, extending the season, and opening up more direct …