Internationalization criteria for tourism companies - a b2b perspective
by Suvi on Sep 10, 2021 11:30:00 AM
When is a tourism company professional and developed enough to seek cooperation with international tour operators? What should be done before taking the first steps to get in contact with international travel trade professionals? Visit Finland, the national organization taking care of …
How to Write a Powerful Elevator Pitch
by Suvi on Jul 21, 2020 5:45:00 AM
Is your elevator pitch pitch-perfect? The term elevator pitch or elevator speech is probably familiar to every actor in the tourism industry. If someone asked you to give your own elevator pitch right here and right now, would you be able to pull it off, or would you end up with a lum …
What is your USP? Do you stand out from the crowd?
by Suvi on Apr 28, 2020 8:33:02 AM
The importance of USP in Tourism Marketing Do you know what you are selling and what is your actual target group? Have you ever found yourself in a situation where someone is trying to sell you something, but you don’t really understand what? Or is the message so vague that you simply …