How tourism suppliers can stand out in digital B2B travel events

Practical tips to improve your supplier profile, attract buyer meetings, and make a strong impression during online sales events

Digital B2B events have become an important meeting point for tourism suppliers and international buyers. Whether you participate in an online sales event, a digital workshop, or a webinar format, buyers often review dozens of supplier profiles in a short time.

That makes clear positioning more important than ever.

This article shares practical tips to help suppliers present themselves clearly, attract meeting requests, and make a strong impression during digital B2B events such as NORDEUROPA, destination workshops, or online sales platforms.

👉 Looking for a more detailed preparation checklist? Read our full guide here: Be successful at the NORDEUROPA Sales Event

 © Agnese Kisune Unsplash

1. Your profile needs one clear sentence

Buyers scroll through dozens of supplier profiles when booking their meetings. Profiles that convert best have one sharp, simple, memorable sentence that tells buyers exactly what to expect.

Examples that work well:

• “Premium Arctic adventures far beyond the mainstream.”
• “Design-forward Danish hotels rooted in local hospitality.”
• “Nature, culture, and creativity — all in one Finnish experience.”

Ask yourself: If a buyer saw only one sentence, would they immediately understand who you are and what you offer?

Clarity is often the deciding factor when buyers choose which suppliers to meet.

2. Highlight what’s NEW

Buyers usually join digital events because they are actively updating their programs. They are looking for new ideas, fresh products, and updates they can integrate into future itineraries.

Make sure your profile clearly highlights what has changed or improved.

Examples include:

• new experiences or activities

• renovated rooms or upgraded facilities

• new routes or seasonal variations

• sustainability initiatives

• updated itineraries or program concepts

Even small updates can make a difference. A simple note such as “New for 2026: Guided evening snowshoe experience” can increase the chances of receiving meeting requests.

3. Use visuals that reflect your real experience

Buyers often make decisions within seconds when reviewing supplier profiles. Strong visuals help communicate your product quickly and effectively. Choose images that clearly show:

• who you are
• what you offer
• what the traveler will actually experience

Avoid generic stock photos. Use real rooms, real guides, real activities, real landscapes. The best profiles use:

• one strong hero image
• two to three experience-specific images
• a clean visual style

Ideally, a buyer should be able to understand your product within 3 seconds.

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4. Be specific about who your product is for

The more clearly you describe your ideal guests, the easier it is for buyers to match your product to their portfolio. Instead of general descriptions, try to be precise:

• “Ideal for families with children 6–12.”
• “Perfect for couples looking for premium nature design stays.”
• “Best suited for small groups and active winter travelers.”
• “Great fit for slow-travel guests interested in culture and food.”

Precise targeting means more relevant meetings leading to better cooperation.

5. Prepare a short and consistent pitch

Many digital B2B events are built around short meetings. Suppliers often present their offer multiple times within a tight schedule. Preparing a clear and repeatable pitch helps you stay focused and professional throughout the event.

A strong pitch includes:

• Who you are (1–2 sentences)
• What you offer (top 2–3 experiences)
• What’s new
• Why buyers should consider you (USP, sustainability, location, design, culture)
• Markets & needs (what markets you are targeting, what gaps you want to fill)

This structure keeps meetings focused, professional, and memorable. You can find more tips on how to succeed here.

© Jason Tsai Unsplash

Make your presence count

Digital B2B events offer a valuable opportunity to present your products to international buyers and build new partnerships. A clear message, strong visuals, and well-prepared presentations make it much easier for buyers to understand your offer quickly and see how it fits into their programs.

With the right preparation, even short online meetings can lead to long-term cooperation.

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