NordicMarketing Blog for travel trade

NordicMarketing to coordinate the official Matka Workshop Day 2027 pre- and post-tour program

Matka messut 2026

A new opportunity for Finnish destinations and tourism businesses to welcome international buyers Finnish destinations and tourism businesses will once again have the opportunity to showcase their products and services to international travel buyers through the official pre- and post- …

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One in three German travelers looks North: What suppliers should know about the coolcation trend

Summer in Sweden ©Jon Flobrant / Unsplash

New research suggests that demand for cooler summer destinations continues to grow, creating opportunities for Nordic and Baltic tourism suppliers For decades, summer travel was largely associated with sunshine, beaches and high temperatures. But as heatwaves become more frequent acro …

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