About us

Matchmaking for Nordic Tourism

NordicMarketing connects tourism suppliers from the Nordic and Baltic countries with tour operators across Europe.

For more than 20 years, we have been creating meaningful business relationships through carefully curated matchmaking, market expertise and personal connections. Our mission is simple:

Connecting the right partners to create long-term business opportunities.

Today, NordicMarketing combines digital platforms, market intelligence and personal meetings into one structured ecosystem that supports both suppliers and buyers throughout their international business journey.

Our Story

More than 20 years of connecting the travel industry

NordicMarketing was founded in 2004 with a clear vision: helping tourism businesses from Northern Europe reach the European travel trade.

What started as a specialised tourism marketing agency has continuously evolved. Alongside traditional sales activities, we introduced digital platforms, market intelligence tools and new matchmaking formats that make international cooperation easier and more effective.

Today, NordicMarketing is a trusted partner for destinations, tourism organisations and travel companies across the Nordic and Baltic countries. Through digital events, Sales Tours, FAM Trips, Product Manuals and our annual NORDEUROPA event, we connect suppliers with tour operators across Europe.

Milestones

2004

NordicMarketing is founded

NordicMarketing is established in Frankfurt am Main, Germany, with the vision of promoting tourism from the Nordic countries in the German-speaking market.

2004
2005

First B2B Marketing Activities

The first NordicMarketing website goes live, followed by the launch of German-language B2B newsletters connecting Nordic tourism suppliers with tour operators.

2005
2010

New Office in Bochum

NordicMarketing relocates its headquarters to Bochum, Germany, creating the foundation for further growth and expanding its activities across Europe.

2010
2012

New Leadership

Jan Badur becomes Managing Director and begins driving the company's digital transformation and international expansion.

2012
2014

NordicMarketing Finland Oy

The establishment of NordicMarketing Finland Oy in Vuokatti strengthens our presence in the Nordic market and brings us even closer to our partners.

2014
2018

Building Digital Infrastructure

Development begins on new digital tools, databases and CRM solutions, laying the foundation for today's NordicCommunity platform and data-driven services.

2018
2020

Digital Transformation

The travel industry's rapid digitalisation accelerates the development of webinars, digital sales formats and new matchmaking concepts.

2020
2021

Launch of NORDEUROPA

The first NORDEUROPA event takes place, bringing together tourism suppliers from the Nordic and Baltic countries with tour operators from across Europe through structured online meetings.

2021
2022

New Office in Bochum

NordicMarketing moves into its new office in Bochum, creating a modern workspace for collaboration, innovation and the continued development of its international services.

2022
2023

Launch of NordicCommunity

NordicCommunity becomes the central digital platform for suppliers and buyers, supporting events, networking and long-term cooperation.

2023
2024

Celebrating 20 Years

NordicMarketing celebrates its 20th anniversary, marking two decades of connecting Nordic tourism suppliers with the European travel trade through trusted partnerships and innovative business formats.

NordicMarketing omistajat poseeraavat juhlavuoden kuvassa.
2024
2025

Introducing NordicStage

NordicMarketing expands its digital matchmaking ecosystem with NordicStage, a live webinar format connecting destinations with tour operators across Europe.

2025

Our Team

Behind NordicMarketing is an international team with extensive experience in tourism, destination marketing, sales and business development.

Working across Germany and Finland, we combine local market knowledge with an international perspective and maintain close relationships with both tourism suppliers and European tour operators.

Our passion for Nordic tourism and our commitment to creating meaningful business partnerships are at the heart of everything we do.

Our Values

Partnership

Building long-term relationships based on trust and collaboration.

Relevant Connections

Connecting the right partners to create meaningful business opportunities.

Market Expertise

More than 20 years of experience in Nordic tourism and the European travel market.

Innovation

Developing new digital formats and smarter ways to connect the industry.

Personal Commitment

Working closely with every partner and providing personal support.

Long-Term Growth

Helping our partners grow through sustainable business relationships.

Looking Ahead

The travel industry is constantly evolving—and so are we.

Our ambition remains unchanged: Connecting Nordic tourism with the European travel market through meaningful matchmaking.

We look forward to building the next generation of partnerships together with our clients and partners.

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