Preparing for NORDEUROPA

How to make the most of your online buyer meetings

The NORDEUROPA Online Sales Workshop brings together tourism suppliers and international tour operators looking for new products and partnerships across the Nordic region.

For suppliers, the event offers a valuable opportunity to present their offer directly to buyers who are actively planning their future programs. With many suppliers participating each year, good preparation makes a big difference. A clear message, strong visuals, and a focused presentation help buyers quickly understand what you offer and why it might fit their portfolio. Here are a few aspects worth thinking about before the event.

Make sure your Converve profile is clear and complete

Before booking meetings, buyers usually review supplier profiles on the Converve platform. Your profile is often the first impression they get of your company.

Make sure it clearly explains:

• who you are

• what products or experiences you offer

• what type of guests your offer is best suited for

It is also helpful to include strong visuals that show the real experience travelers can expect. A clear and well-structured profile makes it easier for buyers to quickly understand your offer and increases the chances of receiving relevant meeting requests.

Start with a clear message

Travel professionals usually browse many supplier profiles before choosing which meetings to book. A clear and concise description helps them immediately understand what you offer. Ask yourself: What makes our offer special? What type of guests is it best suited for? What should buyers remember after the meeting?

A short, clear positioning sentence often makes a strong first impression.

Highlight what’s new

Many buyers attend NORDEUROPA because they are updating their programs for the coming seasons. If your offer includes something new, make sure to highlight it clearly. This could be a new activity, a renovation, a new itinerary, or a sustainability initiative. Even small updates can make your profile more relevant for buyers planning their future products.

© Zach Betten Unsplash

Prepare a short and focused pitch

Meetings at NORDEUROPA are designed to be efficient. Preparing a short and structured presentation helps you communicate your offer clearly within the limited meeting time.

A simple structure could include:

• a short introduction to your company

• your key products or experiences

• what’s new or different

• the markets or partnerships you are looking for

This leaves enough time for discussion and questions.

Use visuals that show the real experience

Images can communicate the essence of your product much faster than long explanations. When preparing slides or materials for your meetings, focus on visuals that show the landscape or destination, accommodation or facilities, guest experiences and activities and the atmosphere of the place. Authentic visuals help buyers quickly imagine how your product could fit into their programs.

 © Annie Spratt Unsplash

Want to go deeper?

Preparation is key to getting the most out of NORDEUROPA. For a detailed checklist with practical tips on product descriptions, commissions, buyer research, and follow-up, read our full guide:

👉 NORDEUROPA – How to succeed

Header: © Owen Lystrup Unsplash