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Sweden

Sweden recommends Northern Lights therapy as part of nature-based wellness travel

© Göran Strand/imagebank.sweden.se
Sweden

Arctic Sweden strengthens its tourism strategy with new regional company

@ Håkan Stenlund Swedish Lapland Visitors Board
Event

Green by nature: Sustainable journeys across the Nordics & Baltics

Forest by Shayd Johnson Unsplash
Experiences

SAS introduces “SAS Holidays” – a new all-in-one travel product

SAS Holidays
Accommodation

Scandic opens its first hotel in Stuttgart

Scandic Stuttgart
Finland

The Arctic’s most secret new hideaway: Octola II opens in Lapland

© Christoph Nolte Unsplash
Accommodation

Scandic opens first franchise hotel in Florø

© Scandic
Norway

Havila Polaris begins historic low-emission coastal voyage

© Ronny M. Olsen Havila Voyages
Event

Newcomers to watch: fresh faces at NORDEUROPA 2026

© Jaanus Jagomagi Unsplash
Accommodation

First Camp expands in Central Europe and boosts the Nordic market

First Camp
Sweden

First Camp signs deal to acquire Camp Ripan in Kiruna

© CampFirst CampRipan
Norway

Noctourism: Northern Norway redefines the night

© NorthernNorwayTouristBoard
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Newsletter for Tour Operators