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The aim of NordicMarketing's product development workshop is to evolve companies' skills to operate in the international and especially Central European markets (DACH, Benelux). Moreover it is a goal to promote the emergence of practical product and marketing cooperation between companies.
The basis for the product development workshop is a discussion with you (as the client) to identify the needs of the area and the local partner companies on site. The workshop itself is then conducted on 1 or 2 day(s). It is expected that participants are well prepared by bringing own laptops, product and price information and picture material. The workshop consists of different sections (theory) and related individual, small group works which deal with the following topics:
The workshop can also easily be combined with company-specific consulting or coaching, e.g. 30 minutes per company. An online questionnaire is sent to the participating companies as a preparatory groundwork, in which the background information about the company's offering, services, experience and know-how is clarified, as well as the company's wishes and questions that are discussed at the company-specific meeting.
Product development workshops are suitable for tourism service providers in a destination who would like to operate in the international market. Participants can range from large to small companies, from start-ups to experienced providers. Our product development workshops are most suitable for groups consisting of accommodation providers, program service entrepreneurs and small service suppliers.
Usually we schedule a product development workshop for one or two day(s). Further details to be discussed with the client.
We'd like to support companies to improve their skills to operate in the international market they would like to enter.
It is the aim to identify strengths and advantages of the destination and its partners which distinguish them from that of the competition, to build competitive product offerings and encourage local partnership.
Our online product cards are carefully designed for different product categories such as destination, accommodation, restaurant, attraction, activity and DMC.
The number of product cards per companies differs depending on the company type. A product card gathering basic information about the company is standard for everyone.
If you'd like to approach tour operators next we offer several services that are built on the product development workshops.