Beyond visitor numbers: What the OECD tourism report means for Nordic tourism suppliers
by Anja on Jul 2, 2026 12:51:17 PM
Practical takeaways for tourism suppliers International tourism is growing, and Finland and Norway are among the fastest-growing destinations in the OECD. But the latest OECD report suggests that long-term success will depend on much more than attracting more visitors.
One in three German travelers looks North: What suppliers should know about the coolcation trend
by Anja on Jun 23, 2026 9:38:24 AM
New research suggests that demand for cooler summer destinations continues to grow, creating opportunities for Nordic and Baltic tourism suppliers For decades, summer travel was largely associated with sunshine, beaches and high temperatures. But as heatwaves become more frequent acro …
From sales visit to live product
by Anja on May 28, 2026 9:30:47 AM
How Ruka-Kuusamo built a long-term partnership with German tour operator Erlebe In tourism, success stories often begin long before a product ever appears online. Sometimes they start with a workshop. Sometimes with a trade fair meeting. Sometimes simply with a conversation over coffe …
How to nudge travel behavior in the right direction
by Anja on Jul 7, 2025 1:48:05 PM
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New guide by Futouris, Visit Finland & Tourism Ireland shows how to communicate sustainability with real impact Rethinking sustainability communication in Tourism When it comes to promoting sustainable travel, good intentions alone don’t lead to real change. Although 84% of global …
Nordic Experience Tour 2025 – meetings, insights & real connections
by Anja on May 27, 2025 9:43:05 AM
Connecting with the travel industry – together with Tallink Silja Line, Visit Estonia and additional Nordic partners From May 21–23, 2025, the Nordic Experience Tour took place in Germany – a three-day roadshow through Munich, Frankfurt and Düsseldorf, with Tallink Silja Line, Visit E …