Visit Sweden puts personal space at the heart of its new campaign

The Introvert Travel Agency offers a useful product angle for operators selling Sweden in Benelux

What if a holiday’s appeal lies partly in leaving the guest’s diary open? Visit Sweden’s new communications initiative, The Introvert Travel Agency, promotes trips with room to recharge and social contact on the traveller’s own terms.

Inspiration that leads to external operators

 An online quiz suggests six travel packages offered by external tour operators. Visit Sweden does not handle bookings itself. The initiative also includes October pop-ups in Berlin, Paris and London, while the campaign links to Dutch-language content as well as English, German and French versions. 

Turn a broad promise into useful product information

For Benelux operators, our suggested starting point is the itinerary rather than a personality label. Explain which activities guests can skip, how much time they have to themselves and what privacy the accommodation provides.

A lakeside stay with optional excursions, for example, can be presented through the choices it gives guests. That makes the offer easier to assess than a general promise of relaxation.

Our editorial view: This campaign is an invitation to examine the balance between organised experiences and personal time. Operators can respond by making that balance visible before booking.

More on Visit Sweden.

Header: Fredrik Posse / Unsplash