Color Line appoints new head of sales for Europe

Sünje Dorendorf to lead B2B sales strategy for Germany and Europe

Ferry operator Color Line has appointed Sünje Dorendorf as its new Head of Sales Germany and Europe, effective October 1. She succeeds Jens Meyer-Bosse, who on the same date joined Hurtigruten as Sales Director.

Over two decades of travel industry expertise

Dorendorf brings extensive experience from more than 20 years in the travel and ferry business. Before joining Color Line, she served as Travel Commercial Manager at Stena Line, overseeing pricing, key account management, team leadership, and marketing activities. Her earlier roles include Global Sales Manager at DFDS Germany and Key Account Manager at Fjord Line, reflecting her long-standing expertise in B2B sales and maritime tourism.

Focus on strengthening B2B partnerships

In her new position, Dorendorf will focus on further developing Color Line’s European sales strategy and deepening relationships with travel trade partners. The goal is to enhance Color Line’s visibility in key markets and reinforce its position as a strong, reliable partner for tour operators across Europe.

More on Color Line.

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