Hurtigruten appoints Lisa Warner as Chief Marketing & Digital Officer

1 min read

Sep 17, 2025 8:18:13 AM

New leadership role to drive international growth and digital transformation

Hurtigruten has appointed Lisa Warner as Chief Marketing & Digital Officer (CMDO), a newly created position that strengthens the company’s international focus. Starting September 10, 2025, Warner will oversee Hurtigruten’s global marketing and digital strategy with the aim of expanding the brand presence along the Norwegian coast and accelerating international growth.

Growth and digital expertise at the forefront

Warner brings over 20 years of experience in the global travel industry, with leadership roles at Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures and Trailfinders. Her core expertise lies in brand management, digital transformation and customer experience.

“With Lisa Warner, we are adding a strong leader with extensive international know-how to our team,” says Hurtigruten CEO Hedda Felin. Warner adds: “For 132 years, Hurtigruten has been connecting travelers with Norway – authentically, sustainably and with a human touch. I see it as a great opportunity to carry this legacy forward while making the brand even more visible worldwide.” A special focus will be on digital solutions and the strategic use of data to further enhance the customer journey.