During our trainings you get to know the German market. You will learn more about trends and product development - and we always keep a close eye on your customers' needs. 


  • Common 1-day training/workshop for entrepreneurs from a destination
  • Learning about German market, trends, customer needs, distribution channels, product development, optimizing products for German markets
  • Trainer: Jan Badur, Managing Director, NordicMarketing GmbH

Realisation of trainings

  • We go through:
    • German market, trends and customer needs
    • Tourism business, distribution channels and tour operators in Germany
    • Product development, pricing, packaging
  • Teamwork: analysing tourism products and services preparing a product selection for the German market
  • Optional: “speed dating” with companies. 30 minutes time slots per company to talk with NordicMarketing. Online questionnaires in advance to prepare meetings (company profile, experiences, development, needs, wishes, questions).
  • Result: Top products of destination, basic structure for product manual, product selection for the German market