Matka Travel Fair 2027

The package provides the organiser with the essential tools, visibility and buyer-related services needed to implement a successful Pre or Post Tour.

Basic is suitable for organisations that have:

• previous experience in organising FAM trips or buyer visits
• sufficient resources for planning and coordinating the tour
• an established network of participating companies and service providers
• the ability to manage local arrangements independently

In addition to the services included in the Basic package, Pro includes:

• a preparation webinar
• communication with participating companies and service providers
• support for companies in preparing the programme and buyer visits

Pro is suitable for organisations that have:

• an initial idea or draft programme
• a need for support in finalising the programme
• several participating companies or destinations
• a need to ensure that all companies are consistently prepared for visits by international buyers

In addition to the services included in the Pro package, a NordicMarketing representative will accompany the tour and support the organiser, participating companies and buyers during the programme.

Premium is suitable for organisations that:

• need hands-on support during the tour
• are organising a complex programme involving several destinations or service providers
• want to ensure smooth communication and coordination throughout the tour
• value the presence of an experienced international tourism professional during the programme

• NordicMarketing provides the tools, instructions and support needed to plan a successful tour programme. The level of support depends on the selected service package.

• The tour organiser is responsible for designing the destination programme, coordinating local partners and arranging the services included in the tour, unless otherwise agreed.

• NordicMarketing coordinates the overall Pre and Post Tour process and ensures that the tour is connected to Matka Travel Fair and Matka Workshop Day.

• NordicMarketing is responsible for buyer registration, pre-selection, communication and support, as well as for providing Help Desk services during Matka Workshop Day.

• Depending on the selected package, NordicMarketing supports the organiser and participating companies through guidance materials, meetings, webinars, ongoing communication and practical assistance.

• The Premium package also includes one NordicMarketing representative accompanying the tour.

• The organiser selects the most suitable service package.
• NordicMarketing and the organiser hold a kick-off meeting.
• The organiser prepares the programme and confirms the participating companies.
• NordicMarketing creates the tour landing page and opens buyer registration.
• Buyers are pre-selected and confirmed in cooperation with the organiser.
• NordicMarketing manages buyer communication and supports the participants before the tour.
• The tour is implemented before or after Matka Travel Fair and Matka Workshop Day.
• Feedback is collected and reported after the tour.