Vision of Scandinavia (V.O.S) joins Tour Partner Group

Strategic merger expands Tour Partner Group’s reach across Northern Europe

Tour Partner Group, one of Europe’s leading Destination Management Companies (DMCs), has announced the integration of Vision of Scandinavia (V.O.S) into its growing network. Founded in Copenhagen more than 25 years ago, V.O.S has become a trusted partner for tailor-made travel across Scandinavia, Iceland and the Baltics.

The company collaborates with tour operators and travel agencies worldwide, offering customised group tours and round trips that highlight Northern Europe’s most authentic experiences.

Strengthening Tour Partner Group’s Nordic presence

With this merger, Tour Partner Group significantly expands its operations in Northern Europe. V.O.S will initially continue to operate under its existing brand to ensure continuity for clients, suppliers, and staff. Working alongside Tour Partner Group’s Nordic business—also based in Copenhagen—the goal is to build the leading DMC platform in the region.

Combined with the earlier integration of JacTravel in the UK, these moves will nearly double Tour Partner Group’s size by the end of 2024.

“Welcoming such a well-regarded company as V.O.S marks a transformational step for the Group,” said Paul Maine, CEO of Tour Partner Group. “Together, we can combine our complementary strengths to offer global B2B partners a broader portfolio, greater operational scale, and even stronger service delivery.”

A shared vision for growth

For Jean-Marc Bret, Joint Founder and CEO of V.O.S, the partnership represents a natural evolution: “Over the past 25 years, we’ve built a company we’re deeply proud of. Partnering with Tour Partner Group means joining forces with a team that shares our values and ambition. Together, we’ll create new opportunities for our customers, suppliers, and our talented V.O.S team.”

About Vision of Scandinavia

Established in 1998, Vision of Scandinavia has earned its reputation as one of the most reliable DMCs in the Nordic region. Its portfolio includes tailor-made group travel, winter programs, and multi-destination tours, connecting travellers with the culture, nature, and local life of Northern Europe.

This strategic addition enables Tour Partner Group to strengthen its multi-country offering and unlock new growth opportunities across the Nordic and Baltic markets.

More on Vision of Scandinavia.

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