SAS named “European Airline of the Year 2026”

Industry recognition highlights operational progress and product improvements

Scandinavian airline SAS has been named “European Airline of the Year 2026” at the Grand Travel Awards, one of the most respected accolades in the Nordic travel industry. The award is based on votes from travel agency professionals and industry representatives.

Recognition by travel professionals

Established in 1995, the Grand Travel Awards reflect the preferences and assessments of the travel trade. SAS was selected from a competitive shortlist of European airlines, underlining its strong standing within the industry.

Acknowledging a successful transformation

The award recognises SAS’ progress over recent years, including improved punctuality, increased customer satisfaction and a clearer focus on service quality and reliability.

Strengthened customer offering

Recent initiatives include the return of Business Class, expanded lounge access, the launch of new routes and the upcoming rollout of free high-speed WiFi across the fleet. Being named European Airline of the Year reinforces SAS’ position as a key player in the European aviation market and sends a positive signal to partners across leisure and business travel.

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