NORDEUROPA 2025: Top supplier for unique fjord destinations

Norway - The land of spectacular fjords

Norway is known for its idyllic landscapes, fascinating cities, majestic glaciers and impressive waterfalls. The breathtaking fjords, which are among the landmarks of the country's unique nature, are particularly striking. Few places in the world can match Norway's deep blue fjords, surrounded by wild mountains and spectacular scenery. Although fjords can be found all over the world, Norway is characterised by a large number of ice-free and particularly spectacular fjords, especially in the west of the country.

So what is a fjord? 

Giant glaciers once formed these underwater valleys, where today salty bays hug the mountains. A fjord is a long, narrow arm of the sea with steep mountain slopes or cliffs on either side. A few thousand years ago, Norway's largest fjord, the Sognefjord, experienced a reversal of the ice conditions. The result is the impressive fjord landscape that you can admire today.

According to visitnorway.de, the word "fjord" is derived from the Old Norse "fjorðr" and means to go, pass or cross. It is one of the few Norwegian words to have found its way into several European languages. The word fjord, which originally meant "ford", has the same origin as the German words "Furt" and "fahren" or the English "ferry".

Western Norway - Fjordland 

The region known as "Fjordland" is located in the west of Norway. Breathtaking fjords meander through the surrounding mountains in this region. Over the course of time, ice and water have carved deep into the land masses and created a network of different valleys. Today, this wild and untamed landscape attracts tourists from all over the world.

Norway has over 1,700 fjords, many of which extend inland from the west coast. The region is also home to two UNESCO World Heritage Sites: the Nærøyfjord and the Geirangerfjord.

© Robert Bye | Unsplash

Suppliers from Norwegian fjord destinations at NORDEUROPA 2025

At this year's NORDEUROPA online sales event, there will be a large number of suppliers from Norway representing the various fjord destinations. Here we present a selection of them to you:

Fjord Norway

At NORDEUROPA 2025, tour operators have the opportunity to get to know Fjord Norway, the official tourist office for Western Norway. Fjord Norway's goal is to establish Fjord Norway as the leading destination for nature-loving and adventure-filled holidays. The company strives to become the most professional and competent travel company in Europe. The co-operation with Fjord Norway makes it much easier to plan trips to and in Fjord Norway. Thanks to its extensive knowledge of the area, the organisation provides valuable information on various offers, routes and activities - including lesser-known highlights of the world-renowned fjord region.

Visit Sognefjord

The Sognefjord, known as the ‘King of Fjords’, is the longest inhabited fjord in the world and is home to both the largest glacier in mainland Europe and the highest peaks in Scandinavia. Visit Sognefjord a presents three national scenic routes and over 15 picturesque fjord villages that bring the authentic fjord life and culture of the region to life. Sustainable attractions include the Flåm Railway and various museums. Activities such as RIB safaris, kayaking, hiking, cycling and skiing are on offer all year round. The Sognefjord is also easily accessible from Bergen and Oslo.

Fjord Tours AS

Fjord Tours, based in Bergen, offers sustainable package holidays using public transport. Norway's most popular trip for decades, ‘Norway in a nutshell®’, combines the Bergen and Flåm Railway with a cruise on the UNESCO-listed Nærøyfjord. The user-friendly online booking platform makes it possible to customise each trip by adding accommodation, activities and other experiences according to your customers' wishes.

Destinajon Ålesund & Sunnmøre / Visit Northwest

The region around Ålesund, the UNESCO-protected Geirangerfjord, the bird paradise Runde, Trollstigen, Åndalsnes and the famous Atlantic Road is one of Norway's most impressive fjord destinations. This breathtaking area is known for its diverse outdoor adventures, which attract numerous visitors in both summer and winter. Whether ski touring, hiking, cycling or water sports - the alpine landscape offers spectacular experiences all year round. The deep fjords in particular, surrounded by majestic mountains, make this region a paradise for nature and adventure lovers. Destinasjon Ålesund & Sunnmore and Visit Northwest represent the region as DMOs.

De Historiske

De Historiske - Historic Hotels & Restaurants is a unique membership organisation that brings together some of Norway's most charming hotels and restaurants. The group comprises 69 hotels, 24 restaurants and one ship, all of which are part of this exclusive network. Many of these special accommodations are located in the spectacular Fjord Norway region. The aim is to use the past as a backdrop for unforgettable experiences where guests can write their own story. 

Fjord Mountain Route by JVB Travel AS

Unforgettable experiences along Norway's breathtaking fjords and majestic mountain peaks await travellers exploring the region on the Fjord Mountain Route. The aim is to provide seamless and personalised journeys that suit each guest's personal preferences and reveal the hidden treasures of this impressive landscape. With sustainable transport solutions and local expertise, an authentic and enriching experience is offered. At the same time, care is taken to publicise the beauty and culture of Norway and support the communities along the route. Fjord Mountain Route is a concept developed by the bus company JVB Travel, which is also part of NORDEUROPA 2025.

In addition to the destinations presented, NORDEUROPA 2025 features numerous other providers representing the region. Further information on NORDEUROPA 2025.

© Benjamin Davies | Unsplash