ITB Berlin 2026: digital tools reshape trade fair preparation and networking

What the ITB Navigator and new app mean for travel professionals

ITB Berlin has launched its digital platform for 2026, introducing the ITB Navigator and a new event app. Together, these tools aim to improve meeting preparation, targeted networking, and on-site orientation for trade visitors. Rather than a simple tech update, this marks a shift in how the ITB is meant to be used.

From chance encounters to structured meetings

The ITB Navigator allows registered participants to:

• research other attendees in advance

• initiate contact and schedule meetings directly

A new matchmaking feature suggests potential business partners based on profile data, supported by a relevance indicator. This increases transparency and puts stronger emphasis on well-prepared, clearly positioned profiles.

Digital support throughout the event

Launching at the end of January, the new ITB Berlin app brings together:

• personal schedules and contacts

• exhibitor and program information

• digital tickets and an interactive venue map

During the event, location-based notifications highlight nearby sessions or offers, helping participants make better use of their time on site.

Implications for exhibitors and buyers

Exhibitors can use a paid lead-scanning feature to capture visitor data in real time and export contacts for follow-up across teams. This supports more structured post-fair lead management. For buyers, expectations are rising as well: meetings are increasingly focused, and preparation matters more than ever.

Digital tools like the ITB Navigator highlight a broader shift in B2B events towards preparation, focus, and relevance. This raises a wider question for many travel professionals: which formats best support which goals, from large trade fairs to more curated meeting concepts.

More on ITB 2026.

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