Hurtigruten Expeditions unveils new fleet design

HX introduces a modern look with fresh colors

Expedition cruise operator HX – Hurtigruten Expeditions has revealed its new fleet design, featuring a refreshed color scheme and modern branding. With this update, the company aims to further strengthen its position as a leader in sustainable expedition cruises.

The ships of HX – Hurtigruten Expeditions are undergoing a complete exterior makeover. Moving away from their previous color scheme, the fleet will now feature deep blue hulls with white and red accents. This new design reflects not only the company’s strong maritime heritage but also its modern and innovative approach to expedition travel.

Beyond aesthetics, the new fleet design emphasizes HX’s commitment to environmentally responsible expeditions. The company continues to invest in sustainable technologies to further reduce the carbon footprint of its fleet. Alongside the fresh look, HX is actively implementing new initiatives to make the expedition cruise industry more eco-friendly.

HX establishing a distinct brand identity

The fleet redesign is part of a larger branding strategy aimed at positioning HX as an independent and recognizable brand within the Hurtigruten Group. The bold new design will make the fleet easily identifiable while reinforcing its identity as a pioneer in sustainable adventure travel.

The new HX – Hurtigruten Expeditions branding represents a forward-looking evolution of the company. While the exterior receives a fresh update, HX remains committed to offering extraordinary expedition experiences in some of the most remote corners of the world—with a strong emphasis on sustainability and responsible tourism.

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