BWH Hotels with two new hotels in Denmark

BWH Hotels grows further with the Aiden brand and opens two new hotels in Denmark

BWH Hotels continues to grow in Denmark with the Aiden brand: The second hotel in the Danish portfolio, Aiden by Best Western Lolland, opened in July. Another hotel, Aiden by Best Western Odense, will be added in August 2025. Aiden by Best Western is Best Western's modern, young hotel concept. Aiden Lolland is the tenth Aiden hotel in Scandinavia.

iden by Best Western Lolland is an affordable hotel that focuses on high-tech solutions. The hotel has 171 modern rooms on three floors, large public areas, a well-equipped fitness center and free parking. Aiden Lolland is centrally located in the heart of Holeby, an area known for both its lush nature and business activities.

The Aiden hotel concept is aimed at the guests of the future who value efficiency, affordability and technological solutions. The technology makes it easy to check in yourself, either via a check-in machine or a hologram receptionist. With the pricing model, guests only pay for the services they need and not for unnecessary amenities. This allows cheaper accommodation to be offered. Best Western is seeing an increasing demand for this type of offer.

Aiden has grown rapidly since its foundation in 2023 and now has 10 hotels in Scandinavia. The hotels are strategically located to attract both business and leisure travelers. In partnership with CIC Hospitality, BWH Hotels plans to open around 30 Aiden hotels in the coming years to offer conscious travelers a modern stay.

More about Aiden by Best Western » (norwegische Quelle)

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