Tour Operator Survey

Understand the European travel market

 

Tour Operator Survey by NordicMarketing

Gain direct insights from European tour operators — and align your tourism product with real market demand.

Our surveys help tourism suppliers from the Nordic and Baltic countries better understand expectations, trends and requirements in the European travel market.

Structured and efficient

2 weeks before

Survey Design

We define key topics and questions relevant to the Nordic tourism market. 

2 weeks before
1 week later

Tour Operator Input

Selected European tour operators provide insights and feedback. 

1 week later
2 weeks later

Analysis & Structuring

We analyse responses and prepare clear, structured results. 

2 weeks later
2 weeks after

Insights & Application

You receive practical insights to support your product and market strategy.

2 weeks after
WHY TOUR OPERATOR SURVEYS

Make informed decisions — based on real market feedback

Understanding the needs of tour operators is key to successful market entry and long-term partnerships.

NordicMarketing surveys provide structured insights directly from buyers, helping you:

  • identify relevant market opportunities
  • understand product expectations
  • adapt your offer to the European market

Insights that support your market strategy

Our Tour Operator Surveys provide:

  • direct feedback from European tour operators
  • insights into product demand and trends
  • expectations regarding cooperation and sales conditions
  • input for product development and positioning
All results are structured and easy to apply to your business strategy.
Brandenburg Gate in Berlin, Germany.

For Nordic Tourism Suppliers

Tour Operator Surveys help you:

  • understand what tour operators are looking for
  • adapt your product to market needs
  • reduce uncertainty when entering new markets
  • prepare for meetings and sales activities
Graphical chart analysis

How it supports matchmaking

Better preparation leads to better partnerships

Tour Operator Surveys are part of NordicMarketing’s matchmaking approach.

They help ensure that:

  • suppliers are well prepared for meetings
  • conversations are more relevant
  • partnerships are more likely to succeed

Benefits for Tourism Professionals

Market Insights

Gain direct feedback from European tour operators on demand, expectations and trends.

Market Insights

Better Product Fit

Adapt your tourism offer to what tour operators are actually looking for.

Better Product Fit

Stronger Partnerships

Start conversations with relevant insights and increase your chances of successful cooperation.

Stronger Partnerships

Turn insights into partnerships

Use real feedback from tour operators to strengthen your market position and build successful business relationships.

Get started