Digital B2B events have become an important meeting point for tourism suppliers and international buyers. Whether you participate in an online sales event, a digital workshop, or a webinar format, buyers often review dozens of supplier profiles in a short time.
That makes clear positioning more important than ever.
This article shares practical tips to help suppliers present themselves clearly, attract meeting requests, and make a strong impression during digital B2B events such as NORDEUROPA, destination workshops, or online sales platforms.
👉 Looking for a more detailed preparation checklist? Read our full guide here: Be successful at the NORDEUROPA Sales Event
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Buyers scroll through dozens of supplier profiles when booking their meetings. Profiles that convert best have one sharp, simple, memorable sentence that tells buyers exactly what to expect.
Examples that work well:
Ask yourself: If a buyer saw only one sentence, would they immediately understand who you are and what you offer?
Clarity is often the deciding factor when buyers choose which suppliers to meet.
Buyers usually join digital events because they are actively updating their programs. They are looking for new ideas, fresh products, and updates they can integrate into future itineraries.
Make sure your profile clearly highlights what has changed or improved.
Examples include:
new experiences or activities
renovated rooms or upgraded facilities
new routes or seasonal variations
sustainability initiatives
updated itineraries or program concepts
Even small updates can make a difference. A simple note such as “New for 2026: Guided evening snowshoe experience” can increase the chances of receiving meeting requests.
Buyers often make decisions within seconds when reviewing supplier profiles. Strong visuals help communicate your product quickly and effectively. Choose images that clearly show:
Avoid generic stock photos. Use real rooms, real guides, real activities, real landscapes. The best profiles use:
Ideally, a buyer should be able to understand your product within 3 seconds.
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The more clearly you describe your ideal guests, the easier it is for buyers to match your product to their portfolio. Instead of general descriptions, try to be precise:
Precise targeting means more relevant meetings leading to better cooperation.
Many digital B2B events are built around short meetings. Suppliers often present their offer multiple times within a tight schedule. Preparing a clear and repeatable pitch helps you stay focused and professional throughout the event.
A strong pitch includes:
This structure keeps meetings focused, professional, and memorable. You can find more tips on how to succeed here.
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Digital B2B events offer a valuable opportunity to present your products to international buyers and build new partnerships. A clear message, strong visuals, and well-prepared presentations make it much easier for buyers to understand your offer quickly and see how it fits into their programs.
With the right preparation, even short online meetings can lead to long-term cooperation.
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