Market Research

Tour operator insights, analysis and practical recommendations to develop your products and grow international sales

Understand your market. Plan your next steps.

Which products appeal to international tour operators? Which customer segments offer the best fit? What needs to be in place before your products can enter their portfolios?

NordicMarketing’s market research helps destinations, tourism businesses and development projects answer these questions. Combining a targeted Tour Operator Survey with analysis, interpretation and prioritised recommendations, we turn buyer feedback into a practical basis for product development, marketing and international sales.

How the research works

4 weeks before

Objectives and target markets

Together, we define what you want to learn and which decisions the research should support. The study can focus on opportunities for a new product, developing the snow-free season or understanding the needs of a particular market.

4 weeks before
3 weeks before

Tour Operator Survey

We design an online survey with you and approach selected European tour operators. The survey is typically sent to 30–50 companies whose customer profiles and product portfolios match the research objectives.

3 weeks before
On time

Analysis and reporting

We compile the responses into a report and assess their commercial implications. Where the responses allow, we also identify individual companies’ requirements and interest in cooperation.

On time

Conclusions and next steps

We prepare prioritised recommendations and discuss the findings with you. You receive a clear basis for making decisions and planning further activities.

What can the research explore?

  • Awareness and appeal of your destination or business.
  • How well your products fit tour operators’ customers.
  • Relevant travel seasons, lengths of stay and accommodation types.
  • Requirements relating to pricing, transport, booking and cooperation.
  • Barriers to sales and opportunities for product development.
  • Tour operators’ interest in further information, joint product development or a familiarisation trip.
Double exposure of businessman hand working with new modern computer and business strategy as concept

Put the findings into practice

Market research provides a starting point for product development workshops, international sales planning and preparation for buyer meetings.

Use the findings to select products for development, refine your customer segments and prepare your offering before a Sales Tour, FAM trip or matchmaking event. The research supports NordicMarketing’s core purpose: connecting tourism businesses with suitable international buyers.

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What do you receive?

Clearly presented findings

You receive a summary of the survey responses, with key findings illustrated through charts and tables. The report highlights appealing products, relevant customer segments, requirements for cooperation and barriers to sales.

Clearly presented findings

Analysis and interpretation

We explain what the responses mean for your destination or business. We identify strengths, development needs and opportunities, and assess which conclusions the findings support.

Analysis and interpretation

Recommendations for next steps

You receive prioritised recommendations on where to focus your efforts. These may cover product development, pricing, accessibility, sales materials or opportunities to start working with suitable tour operators.

Recommendations for next steps

Explore your products’ market potential

Tell us about your objectives and target markets. We will design a market research project that helps you make informed decisions and take the next steps in international sales.

Get started