Stockholm’s cruise growth puts shore programmes in focus

More cruise calls and year-round traffic are creating opportunities for local experiences

For tour operators, the practical question is how these fit into each port visit.

Stockholm’s cruise traffic continues to grow. In its forecast published in March, Ports of Stockholm expected 157 calls and around 300,000 passengers in 2026, compared with 136 calls and 256,000 passengers in 2025. The forecast includes 21 calls at Nynäshamn. These are projected figures, rather than a final result for the year.

What could this mean for shore programmes?

For Benelux tour operators selling Baltic cruises, the development is a reason to review the experiences available during a Stockholm call. Our view is that the opportunity lies in matching local products to the time guests actually have ashore.

A food experience, a cultural visit or a nature excursion needs realistic timings, clear meeting instructions and a reliable return to the ship. The arrival port also matters: a call at Nynäshamn requires a different programme assessment from one in central Stockholm.

Opportunities beyond the summer season

Earlier this year, Ports of Stockholm reported cruise calls in every month between November and March, indicating that activity now extends beyond the main summer season.

For operators and local suppliers, we see this as a reason to assess which experiences can operate during quieter months. Guide availability, attraction opening hours and suitable alternatives for poor weather should be agreed before an excursion goes on sale.

The Ports of Stockholm vessel call list provides a starting point for checking dates and discussing suitable programmes with local partners.

More on Ports of Stockholm.

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