Record summer for Swedish tourism – without signs of overtourism

Strongest tourism summer ever shows sustainable growth

Sweden’s summer of 2025 was the strongest tourism season in history. According to new accommodation statistics from Tillväxtverket, commercial accommodations recorded 30.8 million overnight stays between June and August – an increase of 3.4 percent compared to the previous year.

International markets drive the growth

The number of international overnight stays rose by 8.8 percent to over 9.3 million, while domestic stays increased by 3.5 percent to 21.1 million. Since 2015, Sweden’s summer overnight stays have grown by about 14 percent.

Top source markets in summer 2025:

• Germany +6,6 %
• USA: +15 %
• Netherlands: +13,4 %
• Norway: +2,6 %
• Belgium: +37,4 %

No sign of overtourism

Despite record growth, Sweden shows no signs of overtourism. Tillväxtverket reports a bed occupancy rate of 51.5 percent, meaning that every second bed remained unused during the summer months. Tourism growth continues to be balanced and sustainable, both seasonally and regionally.

Strongest growth in central and northern regions

Regions with the highest growth were Västernorrland (+11.6 %), Gävleborg (+9.2 %), Västerbotten (+7 %), Jämtland (+6 %), and Värmland (+5.8 %). Only Norrbotten recorded a slight decline (–1.4 %) compared to 2024.

Visit Sweden: “A fantastic summer for Sweden”

“It was an absolutely fantastic summer season,” summarizes Visit Sweden. “The global interest in Sweden as a destination continues to bear fruit.” Visitors particularly value nature, culture, food experiences, and the Swedish lifestyle – combined with a sense of safety, equality, and affordability.

More on Visit Sweden.

Header: © Julia Trygg/Visit Sweden