Norwegian Travel Company Becomes Destination Tromsø

Destination Tromsø Enters a New Chapter in Arctic Tourism

Following recent developments within Norwegian Travel Company, including the divestment of its gondola and rail operations to a leading European infrastructure investor, the remaining business is entering a new phase with a clearer strategic focus.

New brand structure for Tromsø activities

As part of this transition, the company’s activity and experience operations in Tromsø are being consolidated under the established brand Destination Tromsø. The change reflects a streamlined structure and a strengthened positioning as a dedicated provider of high-quality Arctic experiences.

While the brand name is new, the operational foundation remains unchanged. Local expertise, experienced teams, and a strong focus on delivering authentic guest experiences continue to define the business.

Now operating as part of Arctic Resorts Company, Destination Tromsø builds on a long-standing legacy of Arctic tourism in Northern Norway. The company continues to contribute to sustainable destination development, local value creation, and the delivery of high-quality experiences in the region.

Unchanged cooperation with partners

For tour operators and partners, there are no changes in day-to-day cooperation. Existing products, contacts, and processes remain in place and continue under the new brand.

The consolidation of activities represents a step towards greater clarity and focus within the organisation and supports the further development of the experience offering in Tromsø and the wider region.

More about Destination Tromsø.