NORDEUROPA 2025 - Facts, figures, feedback

3 min read

Mar 6, 2025 10:28:57 AM

Successful meetings in the anniversary year

For the fifth time in a row — marking a small anniversary — our online sales event NORDEUROPA has taken place successfully. What began five years ago out of necessity, when ITB Berlin was canceled at short notice due to the COVID-19 pandemic, has now become a firmly established event in the industry calendar.

As in previous years, the event was scheduled between Matka in Helsinki and ITB in Berlin—an ideal opportunity for tour operators to follow up or prepare for trade fair meetings, establish new contacts, and build exciting business relationships without the need for extensive travel.

NORDEUROPA 2025 in numbers

At NordicMarketing, our mission is to connect providers from the Nordic and Baltic countries with relevant tour operators from across Europe. With NORDEUROPA, we achieve exactly that.

Participants use our digital event platform to select business partners they wish to meet and request a digital meeting. If the partner is also interested, they can confirm the request. This ensures quality and efficiency.

Icon Online Meetings

1.853 online meetings over two days – a new record!

139 suppliers from Finland, Sweden, Norway, Denmark, Greenland, Iceland, Estonia, Lithuania, and Latvia.

126 buyers from Germany, Austria, Switzerland, the Netherlands, Belgium, and many other European countries.

All figures show an increase compared to NORDEUROPA 2024, which makes us very happy.

Success story NORDEUROPA: more efficient, more professional, simply perfect!

When Lotti Plüss, an experienced tour operator from Schinoo Tours in Switzerland, first registered for the NORDEUROPA Online Sales Event, she was skeptical. A digital networking event instead of ITB? Without face-to-face meetings, without the usual trade fair hustle and bustle? But after the first meetings, she quickly realized: This works — and surprisingly well.

"Everything was perfect — very professional — much more efficient than ITB ever was!"

Lotti Plüss

Schinoo Tours, Switzerland

Today, NORDEUROPA is a fixed part of her annual planning. This year, she especially noticed how well-prepared the providers were. Every meeting was focused, every conversation to the point—no wasted time, no endless walks between trade fair halls.

Lotti is convinced: The smooth process and the high quality of meetings are no coincidence. “I am sure that the NordicMarketing team played a big part in this. A huge compliment to everyone!” For her, NORDEUROPA is not just an alternative to physical trade fairs — it is a smart, future-proof solution that makes networking more efficient and successful.

5 key takeaways from 5 years of NORDEUROPA

1. Efficient networking without borders
With digital matchmaking and video meetings, tour operators can directly connect with relevant providers from different countries—completely location-independent.

2. Maximum flexibility & personalized scheduling
Participants can block time slots in their calendars flexibly and schedule meetings according to their own rhythm—perfect for an efficient daily workflow.

3. Sustainable & resource-efficient
No travel costs, no travel effort: The event not only saves time and money but also contributes to environmental protection by reducing emissions.

4. Seamless teamwork
With up to five team members, participation can be efficiently organized — contacts, meetings, and countries can be easily divided among colleagues.

5. Proven technology for a seamless experience
Thanks to the Converve platform, everything runs through a central solution—no software downloads, intuitively usable, and specifically designed for efficient business networking.

Over five years, NORDEUROPA has established itself as an essential platform for the travel industry — efficient, innovative, and future-oriented.

Looking ahead: NORDEUROPA 2026 & the new NordicCommunity

After five successful years, it is clear: NORDEUROPA remains a fixture in the travel industry calendar! Next year, we will once again provide a platform for efficient and flexible networking, trade fair meeting preparation, and targeted business connections. The proven combination of matchmaking and video meetings will remain, while we continuously work on new features to make exchanges even more effective.

But that’s not all: With NordicCommunity, we are creating a new, year-round platform for tour operators to connect beyond the event itself. Alongside valuable industry insights, you can expect themed events, Community Days for short and efficient networking, exciting insights, and interactive content—all in one place, accessible anytime.