#NordicNews Blog - Tourism News from Northern Europe

NORDEUROPA 2024 - Facts, figures, feedback

Written by Svenja | Feb 14, 2024 10:47:09 AM

NORDEUROPA 2024: Successful online sales event over two days

Our online sales event NORDEUROPA took place successfully for the fourth time in a row. As in previous years, the online event took place between Matka in Helsinki and (among others) ITB in Berlin. It was therefore the perfect opportunity for tour operators to follow up and prepare for trade fair meetings, but of course also to find new contacts and get to know them without having to travel.

NORDEUROPA 2024 in figures

This year, 1516 meetings were held during the two-day online sales event. Compared to the previous year, this is an increase of almost 19%, which we are very pleased about! Although the number of participants in 2023 and 2024 was comparable, over 200 more meetings were arranged.

This year, 130 people from 125 companies took part in NORDEUROPA on the supplier side. We welcomed participants from Finland, Sweden, Norway, Denmark, Iceland, Estonia and, for the first time, Lithuania and Greenland. On the buyer side, 131 people from 105 companies participated. In total, buyers from 17 countries were registered for the event, with the majority coming from Germany, the Netherlands, Belgium, Switzerland and the United Kingdom.

At our online sales event NORDEUROPA 2024, we have thus achieved a balanced mix of suppliers and buyers. Especially in comparison to many other sales events, where sellers are often in the majority and it is therefore much more difficult to arrange relevant meetings, we can achieve a high level of satisfaction on both sides.

Feedback from participating buyers

 

Benefits for tour operators

Our online sales event NORDEUROPA offers participating tour operators many advantages. Some of them are:

  • Meet relevant suppliers from different countries online
  • Contact recommendations through matchmaking
  • free participation for tour operators
  • environmentally friendly and resource-saving
  • no travelling costs, no travel effort
  • Time management at your own schedule, time slots can be blocked in the calendar at any time
  • Participation as a team of up to 5 people possible: time slots, countries and contacts can easily be divided among each other
  • Matchmaking and video meetings via Converve's proven software solution, without software download, all via one platform

Meet the Team

The NordicMarketing team has been successfully organising the online sales event NORDEUROPA for four years now. In addition, MÖKKI is planned for the second time in a row this year, with a focus on Finnish cottage providers. Get to know our team in a short video and find out who is responsible for which tasks with regard to our online events:

 

Feedback from participating suppliers

 

NORDEUROPA ahead

NORDEUROPA will take place again next year. We will inform you about the exact date for 2025 as soon as possible. To make sure you don't miss anything, please sign up for our newsletter. In our MøndayNews you will always receive all important information first. We also update you regularly via LinkedIn and Facebook.

© Andrew Neel / Unsplash