Meet the heart of Lakeland Finland

Header: © Visit Saimaa

Discover the soul of Finnish nature and the people behind it – this November in Cologne and Amsterdam

With more than 180,000 lakes shimmering between rolling hills and pine forests, Lakeland Finland is where the Finnish lifestyle feels most alive. It’s a region shaped by water, wood, and wellbeing, and this November, its people are bringing that spirit straight to Central Europe.

On 12 November in Cologne and 13 November in Amsterdam, tour operators will have the chance to meet the hosts, hotel owners, and destination developers who make Lakeland one of Europe’s most inspiring nature destinations.

Where nature shapes the way of life

In Lakeland Finland, nature isn’t just a backdrop. It’s a way of life. Locals speak about forest calm and lake balance as naturally as others talk about weather forecasts. Days begin with mist rising over still waters, and evenings end with the glow of sauna steam and firelight reflecting on the lake surface.

This close connection to nature defines the region’s tourism experiences: sustainable, small-scale, and full of genuine encounters. Whether it’s a lakeside retreat, a handcrafted culinary journey, or an active holiday in the wild, each product tells the story of a place that lives in harmony with its surroundings.

© Harri Tarvainen / North Karelia / Visit Finland

A region of warm hosts

Lakeland Finland stretches from the gentle lake labyrinths of Saimaa to the wild ridges of Kainuu and North Karelia. Every corner offers something unique:

• Saimaa Region – Savonlinna, Mikkeli & Varkaus – Imatra and Lappeenranta region – The heart of Finnish lake life. Discover floating saunas, boutique hotels, and the peaceful rhythm of island villages surrounded by endless blue.
• Koli National Park – Iconic landscapes that have inspired artists and travelers for generations. Hiking, photography, and soul-soothing views guaranteed.
• North Karelia – Where food, craft, and culture come together. Expect warmth, strong coffee, and even stronger hospitality.
• Kainuu & Vuokatti – Adventure meets authenticity. Winter sports, wilderness trails, and year-round outdoor experiences for every traveler.
• Southeast Finland – A coastline kissed by the archipelago wind, where nature and culture intertwine in charming towns like Lappeenranta and Kotka-Hamina.

Behind every place stands a passionate host ready to share their story, from family-run lodges to regionally owned DMCs and resorts that combine comfort with conscience.

© Ukkohalla Resort

Why meet them in person?

In travel trade, partnerships are built face to face. The Visit Finland Lakeland Sales Workshops 2025 are designed exactly for that: personal connections, genuine dialogue, and the spark that turns a good product into a successful cooperation.

Each event brings together a curated mix of Finnish suppliers and international buyers for 1:1 meetings, networking, and dinner in an inspiring atmosphere.

• Cologne – 12 November 2025, Villa Bodinus, Cologne Zoo
• Amsterdam – 13 November 2025, Radisson Blu Hotel Amsterdam Airport
  
  

Join the Lakeland story

Whether you’re searching for authentic wellness retreats, year-round outdoor adventures, or fresh ideas for your next Finland program, this is your chance to meet the people who live and breathe Lakeland’s spirit.